Brand Marketing Manager (Contract) – Hearthstone | Irvine, CA or Remote (US)

Blizzard Entertainment • Irvine, CA

2d • Hybrid

About The Position

Blizzard Entertainment’s Hearthstone Marketing Team is looking for a Brand Marketing Manager to support Hearthstone’s global publishing and product marketing initiatives. We are seeking someone with strong organizational and project management skills who thrives in a fast-paced environment and enjoys working cross-functionally. The ideal candidate is detail-oriented, proactive, and passionate about marketing and gaming. This role is ideal for an experienced product marketer who is passionate about mobile games, live‑service ecosystems, and player‑first storytelling, and who thrives in a collaborative, fast‑paced environment. NOTE: This is a temporary position for 6 months. The candidate will ideally be based in Irvine; however, remote candidates within the United States will also be considered. Some travel may be required for this role.

Requirements

• 8+ years of experience in marketing, creative agency account management, or related fields; mobile publishing experience a plus.
• Experience working with cross-functional teams and external agencies, communicating feedback clearly and effectively; strong written and verbal communication skills.
• Proven ability to manage multiple projects simultaneously, with strong strategic and creative thinking.
• Strong organizational and project management skills, with a high level of attention to detail and ability to reprioritize under shifting deadlines.
• Strong critical thinking skills with the ability to navigate ambiguity and manage competing stakeholder needs effectively.
• Collaborative team player with the ability to balance inputs from multiple teams and drive aligned strategies.
• Passion for gaming, particularly across PC and mobile platforms.

Nice To Haves

• Experience working in a global, multicultural environment.
• Awareness of mobile gaming behavioral trends
• Public speaking and presentation skills.

Responsibilities

• Champion Brand projects directly with internal creative partners and external agency partners to identify product creative strategy and ensure all communications materials deliver against that strategy. This includes the day-to-day management of the external creative agency and internal creative partners to help ensure we’re operating at optimal levels.
• Manage Hearthstone’s creative pipeline, creating amazing content across all consumer touchpoints, including owned and operated channels, live events, and storefront activities.
• Drive brand and tentpole marketing campaigns to promote Hearthstone, with a focus on social trends and digital channels.
• Drive project management pipelines for overall schedules and deadlines, and review agency estimates for services. Plus, you’ll help us manage trafficking/approvals processes and asset needs and distribution to international offices.
• Build creative briefings for key art, logos, and other branded assets, and attend subsequent creative reviews to provide feedback and direction.
• Collaborate for retrospective campaign analysis and lean on results to evolve future projects.
• Communicate and motivate cross-functional teams around a single strategy.
• Collaborate with key development team personnel on go-to-market strategies and creative asset development.
• Assist with content pipeline and brand review of User Acquisition and Storefront assets.
• Able to learn new markets quickly and adjust to changing market dynamics and competitive landscapes.
• Create the messaging strategy and write copy for UA creatives, mobile store pages, and owned and operated channels.

Benefits

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance
• 401(k) with Company match, tuition reimbursement, charitable donation matching
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others
• Relocation assistance

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed