Brand Marketing Manager

We Are Rosie•Palmetto, GA

18h•Hybrid

About The Position

This role sits on the global brand team supporting one of the company's flagship consumer product lines, at a moment when the team is building new creative capabilities in-house. The Brand Marketing Manager supports the Global Brand Lead across non-campaign and special projects, including large-scale brand events, standing up a new in-house social content studio, and additional initiatives as they develop. This role works across internal and external teams to maintain brand excellence across all touchpoints, partnering closely with product marketing and social teams to keep consumer insight and business impact at the center of every execution. They will also own the marketing calendar and partner directly with a few of the brand's leads to outline what's in the pipeline and the marketing positioning for creative briefs — likely co-generating those briefs alongside the team. Successful candidates are cross-functional thinkers and doers. They are fluent in global brand strategy and in all things social, experienced in agency relationships and the creative development process, and operationally rigorous. They communicate clearly and persuasively with senior executives in writing and in person, and they have a strong eye for creative and social output along with the ability to influence others toward good creative decisions.

Requirements

Bachelor's degree in Marketing, Business, or equivalent practical experience
7+ years of experience in brand, consumer, and social marketing
Experience shaping global brands and leading large-scale, cross-functional brand campaigns and complex global strategies
Experience managing relationships with creative agencies and production houses
Experience managing high-stakes cross-functional projects with senior-level stakeholders
Fortune 500 company experience, or experience at organizations of comparable scale and brand sophistication
Experience working within an in-house production or content studio is a strong plus — familiarity with studio operations and workflows helps this person hit the ground running as an internal advocate
Background at culturally influential, brand-forward companies that center cultural relevance and respond to cultural moments (product drops) in their work
Strong problem-solving and critical thinking skills, with the ability to distill complex analysis into clear, actionable guidance

Nice To Haves

Self-starter able to build strategies from scratch and manage multiple projects at once with high standards for the work
Comfortable navigating ambiguity, high-pressure situations, and a fast-paced environment
Strong communication and presentation skills in rooms of all sizes and seniority levels
Strong negotiation skills for resolving conflict
Experience in mobile devices, telecommunications, or physical goods

Responsibilities

Help stand up an in-house social content studio in partnership with creative, production, and social teams
Own the marketing calendar and help manage what's in the pipeline
Partner with brand leads to outline pipeline priorities and marketing positioning for creative briefs, and help generate those briefs directly with the team
Support brand strategy development for marketing campaigns
Develop brand and go-to-market strategy for future product launches and strategic special projects
Manage relationships with internal and external creative partners, facilitating the creative development process and reviews
Ensure creative excellence and consistency in visual identity, messaging, and communications across all touchpoints
Partner closely with product marketing, social, creative, production, and owned channel teams
Work with regional teams to scale creative to local markets
Act as an internal advocate for production and content studio processes, helping the broader team understand how the studio operates and what it takes to get work through it