Brand Marketing Manager (DEWALT)

Stanley Black & Decker, Inc. • Towson, MD

5d • $62,200 - $100,200 • Hybrid

About The Position

As a Brand Marketing Manager (DEWALT), you’ll be part of our Global Brand Management team working as a hybrid employee. You’ll get to build and execute comprehensive global brand strategies aligned to achieve organizational brand growth goals. This function is laser focused by brand and aligned by category/trade to identify, understand and drive end-user messaging and build equity strategies that will be relevant, creative and compelling. Global Brand Management will create brand positioning, brand fundamentals and brand equity creative & messaging. The Global Brand function will develop key global category, product messaging and marketing playbooks for NPD. The Global Brand Management teams will also influence product and category decisions, brand visual design language and brand digital master creative and architecture. This team will ensure regional activation teams, licensing partners and other organizational stakeholders are executing in a manner supporting the Global Brand Equity. The Brand Manager is responsible for planning, development and execution of comprehensive brand marketing strategy including, but not limited to supporting including product launch planning, product naming and messaging, photography and video and collateral development. We are seeking an enthusiastic, out-of-the-box thinker, who will be proactive and look to identify opportunities to streamline processes and work cross-functionally with the business and North America Marketing teams to drive strategic and creative marketing solutions. You'll get to understand and create a vision for the future of the brand; should build strategies that support that vision and establish a roadmap to elevate brand positioning in the hearts and minds of end users to achieve specific brand KPI’s including share and perception change. Manage brand marketing campaigns, including content and full campaign toolkit creation, optimizations and reporting. Work with cross-functional teams and vendor partners to deliver improved end user experience across all touchpoints (online and offline). Enroll and engage product and commercial partners and senior leadership to plans proposed. Coordinate with cross-functional teams and with agency partners to plan, develop and deliver dynamic, world-class content. Partner with the research team to gain insight into how our user segments experience the brand to create user-based benefit driven campaigns for core and new product categories. Work with Global Marketing Digital team on objectives, KPI alignment and tracking of digital ecosystem and make recommendations to improve executions. Work closely with internal sales/channel teams to recommend and develop ways for the brand to partner and drive business growth at key retailers. Develop media approaches and plans, working with both internal and external agencies.

Requirements

• 3+ years of brand marketing experience.
• Experience in Brand Campaign Development & Execution.
• Experience with launching brand marketing campaigns, developing content & messaging strategies, leverage insights to drive decisions, optimizing and reporting out on performance.
• Strong business acumen, including financial/budget management skills.
• Execute deliverables by proactively driving collaboration and communication across project stakeholders.

Nice To Haves

• Bachelor’s degree in marketing or communications a plus.

Responsibilities

• Build and execute comprehensive global brand strategies aligned to achieve organizational brand growth goals.
• Identify, understand and drive end-user messaging and build equity strategies that will be relevant, creative and compelling.
• Create brand positioning, brand fundamentals and brand equity creative & messaging.
• Develop key global category, product messaging and marketing playbooks for NPD.
• Influence product and category decisions, brand visual design language and brand digital master creative and architecture.
• Ensure regional activation teams, licensing partners and other organizational stakeholders are executing in a manner supporting the Global Brand Equity.
• Plan, develop and execute comprehensive brand marketing strategy including supporting product launch planning, product naming and messaging, photography and video and collateral development.
• Understand and create a vision for the future of the brand, building strategies that support that vision and establish a roadmap to elevate brand positioning in the hearts and minds of end users to achieve specific brand KPI’s including share and perception change.
• Manage brand marketing campaigns, including content and full campaign toolkit creation, optimizations and reporting.
• Work with cross-functional teams and vendor partners to deliver improved end user experience across all touchpoints (online and offline).
• Enroll and engage product and commercial partners and senior leadership to plans proposed.
• Coordinate with cross-functional teams and with agency partners to plan, develop and deliver dynamic, world-class content.
• Partner with the research team to gain insight into how our user segments experience the brand to create user-based benefit driven campaigns for core and new product categories.
• Work with Global Marketing Digital team on objectives, KPI alignment and tracking of digital ecosystem and make recommendations to improve executions.
• Work closely with internal sales/channel teams to recommend and develop ways for the brand to partner and drive business growth at key retailers.
• Develop media approaches and plans, working with both internal and external agencies.

Benefits

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.
• Access to a wealth of learning resources, including our digital learning portal.
• Competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement.
• Discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.
• Access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree