Brand Marketing Manager

athenahealth

23h • $92,000 - $156,000

About The Position

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. Brand Marketing Manager We are looking for an experienced Brand Manager to join our Brand & Performance Marketing team at athenahealth. In this role, the Brand Marketing Manager will act as a strong communicator who can work collaboratively in a fast-paced environment with diverse stakeholders across the business, including creative and agency teams, business unit leaders, Integrated Communications, Content Marketing, Performance Marketing, Portfolio Marketing and Product Strategy to deliver high-quality brand experiences at each stage of the customer journey. This individual will be proactive, relationship-oriented, influential, action-oriented, creative thinkers who can become an athenahealth brand champion both internally and externally and are laser-focused on driving measurable impact. The Team: The Brand & Performance Marketing team encompasses brand strategy and experience, creative services, content marketing, paid media, website marketing and integrated campaigns. Our team is entrusted with devising, producing, introducing, and refining superior go-to-market strategies from brand building through demand generation. Our goal is to successfully position athenahealth as the most admired and considered company in our category.

Requirements

• Bachelor’s degree in marketing, Business Administration, Communications, or similar experience
• 4+ years prior experience in B2B brand marketing or similar experience
• Ability to thrive in an extremely fast-paced, dynamic work environment
• Ability to balance and manage high-priority, high-visibility projects
• A proactive self-starter
• Strong attention to detail
• Strong written, verbal, and PowerPoint design communication skills
• Strong storytelling and PowerPoint design skills
• Creative and visual experience including creative brief writing, content creation and messaging
• Experience in campaign planning and project management
• Knowledge of branding best practices, including experience in developing and managing brand guidelines, executing against brand strategy, and developing and launching brand campaigns

Nice To Haves

• Agency experience preferred

Responsibilities

• Drive brand awareness, favorability and consideration by communicating athenahealth’s value story to the right person at the right time.
• You will partner with Performance Marketing, Content, Creative and our agency partners to develop and manage campaigns and unique brand experiences/activations that demonstrate athenahealth’s brand positioning and the value athenahealth delivers to our customers and their patients.
• Build deep relationships with cross-functional partners and embed our brand across the organization.
• Support organizational brand requests to ensure athenistas (our employees) are equipped with the tools and resources to successfully live the brand.
• Partner closely with content and creative teams to drive brand excellence through all brand experiences across the buyer’s journey
• Manage and foster key agency relationships, ensuring projects are completed on time, on budget and drive anticipated impact.
• Lead our efforts to measure, report out and act on brand health tracking and insights by conducting regular analysis of market trends, competitive intelligence, and leading our bi-annual brand health study to measure brand awareness, consideration and value perception.
• Diligently manage the budget to maximize our team’s impact.

Benefits

• Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces
• We also encourage a better work-life balance for athenistas with our flexibility.
• In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons.
• We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level