Brand Marketing Manager, Company Marketing

Meta•Menlo Park, CA

13d

About The Position

At Meta we are building the future of human connection and the technology that makes it possible. Four years into our journey as Meta, we’re actively shaping our brand to propel our business and product ambitions forward. In this role, you will own and execute bold campaigns and iconic partnerships that put Meta (and Meta AI) at the center of conversations - your work will help shape how the world views and experiences Meta. Creative, analytical, and adaptable marketers who are excited about building brands and can roll with the punches when priorities shift, will excel in this role. If you enjoy collaborating across disciplines and stakeholders, and excel at managing complex projects, we’d love to meet you This is a full-time position based in one of Meta’s Marketing Hubs: SF, MPK, LA, NYC or DC.

Requirements

BA/BS degree
8+ years of experience in brand marketing, digital marketing or brand management
Proven track record leading complex and cross-functional marketing projects in fast-changing or ambiguous environments
Proven project management skills and experience navigating and influencing multiple projects
Experience collaborating with leadership and stakeholders at all levels
Demonstrated understanding and active use of consumer AI products and technologies

Nice To Haves

Mix of in-house and agency experience
Range of experience working on established brands, as well as up-and-coming and/or challenger brands
Range of experience across tactical levers including integrated campaigns (with established budgets), partnerships activations (bespoke and scaled), as well as more experimental tactics
Track record of identifying opportunities outside of defined scope and driving them to execution
Experience in highly matrixed or complex organizations where alignment is as critical as execution
Demonstrated use of AI products and technologies within the marketing process and campaign development

Responsibilities

Partner with Marketing Lead to develop marketing strategies and tactics that break through
Build compelling business cases that connect brand relevance to measurable business impact (growth, engagement, and/or brand sentiment signals)
Make high-quality decisions with incomplete information, clearly evaluating tradeoffs and risks
Own and execute a range of cross-functional projects (campaigns, partnerships activations, social-first content, etc.) with key partners across Strategy, Creative, Insights, Media, Measurement, Communications, Social, Partnerships and Product
Orchestrate the entire marketing development journey, from ideation to campaign reporting and measurement
Identify gaps in systems, workflows, or process and proactively design and implement solutions to help the team to operate with speed and simplicity
Connect cross-functional partners and ensure teams have the right information to be successful
Proactively identify potential roadblocks and develop plans to mitigate risks
Routinely use data and insights to ground projects and drive accountability
Build peer relationships across Consumer Marketing (especially within Reality Labs given the role and importance of hardware in establishing Meta brand perceptions), serving as a dependable point of contact for the Meta brand
Work in close partnership with Media and Social teams to develop shared/experimental tactics to help meet Meta brand goals