Brand Manager Marketing

RICELAND FOODS INC•Jonesboro, AR

9h•Hybrid

About The Position

Riceland Foods is looking for a Brand Manager, Marketing. The Brand Manager will plays a key role in bringing this story to life—connecting consumers, retailers, and foodservice partners with the farmers behind our food. This role blends brand strategy, creative storytelling, and data-driven marketing to grow awareness, drive demand, and position Riceland products as a trusted kitchen staple across retail, foodservice, and digital channels. If you’re a marketer who loves food, storytelling, and building meaningful brands, this role offers the opportunity to shape how consumers experience American-grown rice.

Requirements

Bachelor's degree in marketing, business administration, communications, or related field preferred
2–5 years of experience in brand management, marketing strategy, or consumer marketing preferred
Strong strategic thinking paired with creative storytelling ability
Strong copywriting and editing skills
Experience managing social media campaigns, paid media, influencers, and email marketing
Ability to translate data and insights into actionable marketing strategies
Excellent project management and cross-functional collaboration skills
Familiarity with retail data platforms such as IRI or Nielsen preferred
Experience with eCommerce platforms such as Shopify is a plus
Experience with website management platforms such as Webflow is preferred

Nice To Haves

Experience with eCommerce platforms such as Shopify is a plus
Experience with website management platforms such as Webflow is preferred

Responsibilities

Shape and evolve the Riceland brand narrative, highlighting our farmer-owned cooperative heritage and farm-to-table story.
Develop brand positioning and messaging that resonates with consumers, retailers, and foodservice partners.
Identify growth opportunities through consumer insights, competitive analysis, and emerging food trends.
Lead consumer marketing campaigns across social media, digital advertising, email marketing, and influencer partnerships.
Own creative direction for brand storytelling across marketing channels.
Develop inspiring culinary content—including recipes, cooking inspiration, and food storytelling that connects consumers with rice in new ways.
Lead hands-on Kitchen Days to develop recipes, capture food photography and video content, and generate consumer inspiration.
Translate culinary content into marketing campaigns, social media storytelling, and retailer support materials.
Analyze retail performance using tools like IRI or similar data platforms.
Turn consumer and market insights into actionable marketing strategies.
Provide clear reporting and recommendations that guide brand growth.
Lead website strategy and development for consumer and customer-facing audiences
Utilize SEO for website and content optimization
Establish and maintain reporting metrics for all web-related activities through GA4 and other platforms
Help develop go-to-market strategies for product launches and seasonal marketing initiatives.
Create compelling sales materials including product sheets, insights decks, and marketing collateral.
Ensure brand messaging aligns across marketing, sales, and eCommerce channels.
Collaborate with Sales, R&D, Operations, and Leadership to bring marketing initiatives to life.
Partner with agencies, creators, and internal teams to produce high-quality marketing assets.
Manage timelines and priorities across multiple campaigns and projects.