Brand Marketing Manager - Barefoot

Gallo•Dallas, TX

24d•Hybrid

About The Position

Join our dynamic team as a Brand Marketing Manager, where you'll spearhead initiatives that propel our company’s growth and drive impactful business outcomes. In collaboration with the Senior Manager and Director, you will support the P&L for Barefoot, the #1 wine brand by dollar sales in the U.S and the official wine sponsor of the NFL. You will lead critical subsets of brand initiatives, leveraging your expertise to mentor and partner with both internal and external teams. We value innovation and strategic thinking, and you will have the opportunity to shape marketing communications, creative development, and brand health outcomes. Your ability to develop integrated marketing campaigns and execute strategies will be pivotal in driving both short-term and long-term growth of the brand. You'll be responsible for agency management and marketing channel expertise, crafting tactics that resonate with brand equity while responding to emerging trends and opportunities. Your deep consumer empathy will drive the identification of insights and the development of compelling consumer narratives, translating data into actionable strategies. Through regular engagement with distributor sales reps and customers, you'll gather invaluable insights that shape brand placement and equity perceptions. Ideal candidates bring deep expertise in CPG and/or alcohol beverage brand management, paired with a genuine passion for the category. You are a driven self-starter who thrives in a fast-paced, ever-evolving environment. Naturally collaborative, you'll work closely with cross-functional brand teams and internal and external partners to support and elevate the Barefoot brand.

Requirements

Master's degree plus 3 years of experience to include brand management experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 5 years of sales, marketing, consulting, or agency experience to include brand management experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 4 years of Gallo sales, marketing, engineering or operations experience reflecting increasing levels of responsibility; OR High School diploma or State-issued equivalency certificate plus 9 years of sales, marketing, consulting, or agency experience to include brand management experience reflecting increasing levels of responsibility.
Required to travel up to 50% of the time to designated business locations and to support in-market expectations.
Strong analytical & financial acumen.
Demonstrated skill in leading and coaching cross-functional teams.
Ability to influence management, lead cross-functional teams, and work through others.
Ability to effectively manage competing priorities and operate with a sense of urgency.
Excellent written & verbal communication skills.
Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time.
Required to be 18 years or older.

Nice To Haves

Experience Managing a P&L.
CPG, Pharmaceutical, or Alcohol beverage industry experience.
Solid understanding of 3-tier distribution system.
Brand strategy & positioning experience.

Responsibilities

Support the P&L for Barefoot.
Lead critical subsets of brand initiatives.
Mentor and partner with both internal and external teams.
Shape marketing communications, creative development, and brand health outcomes.
Develop integrated marketing campaigns and execute strategies.
Manage agencies and marketing channels.
Craft tactics that resonate with brand equity while responding to emerging trends and opportunities.
Identify insights and develop compelling consumer narratives.
Translate data into actionable strategies.
Engage with distributor sales reps and customers to gather insights.
Shape brand placement and equity perceptions.