Brand Marketing Manager, Gemini App

Google•Mountain View, CA

1d•$116,000 - $167,000

About The Position

As a Brand Marketing Manager for Gemini Global Campaigns, you will own the day-to-day coordination and execution of our most visible global marketing tentpoles. Partnering closely with global strategy leads and regional teams, you will ensure strategic consistency and execution speed across international markets. As we shift from centralized asset creation to highly localized, culturally nuanced activations, you will provide the essential brand expertise required to flawlessly execute our campaigns. In this role, you will drive globally scaled brand campaigns for major cultural moments (e.g., World Cup, Back to School/Students, and other partnership campaigns) ensuring our brand platform is successfully extended and adapted globally. You will work closely with regional and local marketing teams to adapt our brand story locally, while also taking a direct role in leading the execution of specific US activations to ensure a cohesive connection to the global narrative. This role goes beyond operational coordination; it requires deep strategic go-to-market plan development and brand governance. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Requirements

Bachelor's degree or equivalent practical experience.
4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
Experience managing cross-functional or cross-team projects.

Nice To Haves

Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research.
Experience in consulting and working with behavioural marketing data.
Experience with marketing and sales operations, financial analytics, or other related analytical experience.

Responsibilities

Manage the end-to-end coordination of global Gemini campaigns across 10+ markets, while directly executing local US activations (e.g., US World Cup moments) to ensure a cohesive connection to the global narrative.
Provide brand guidance and regional governance, driving the localization of the Gemini brand platform to ensure culturally nuanced activations maintain a unified global narrative.
Manage global campaign measurement and reporting, tracking performance metrics and facilitating cross-market sharing of learnings and best practices.