Brand Marketing Lead

Brex•San Francisco, NY

1d•Hybrid

About The Position

Brex is the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets. By combining global corporate cards and banking with intuitive spend management, bill pay, and travel software, Brex enables founders and finance teams to accelerate operations, gain real-time visibility, and control spend effortlessly. Brex’s AI-native automation and world-class service eliminate manual expense and accounting tasks for customers so they can focus on what matters most. Tens of thousands of the world's best companies run on Brex, including DoorDash, Coinbase, Robinhood, Zoom, Plaid, Reddit, and SeatGeek. Working at Brex allows you to push your limits, challenge the status quo, and collaborate with some of the brightest minds in the industry. We’re committed to building a diverse team and inclusive culture and believe your potential should only be limited by how big you can dream. We make this a reality by empowering you with the tools, resources, and support you need to grow your career. The Marketing team tells the Brex story, turning product innovation into customer obsession. We develop messaging, shape the brand, and bring our platform to life through thoughtful, compelling content. Our team spans Growth Marketing, Product Marketing, and Brand Marketing, and works cross-functionally with Brand Design, Product, and Sales to drive growth and build trust.

Requirements

Have 7–10+ years of experience leading multi-channel brand campaigns, creative strategy, or integrated marketing, ideally with a background in high-growth tech, SaaS, fintech, or top-tier brand agencies.
Are a creative strategist at heart with exceptional narrative instincts and a proven portfolio of breakthrough campaign work that shifted market perception.
Are deeply media-fluent, possessing a strong pulse on the evolving B2B and modern media landscape (OOH, CTV, podcasts, custom partnerships, paid social) and knowing where high-value audiences spend their time.
Are an expert cross-functional operator who can align cross-departmental partners (PMM, Growth, Comms, Design) around a single creative vision and execution plan.
Have extensive experience managing agency partners and media vendors, knowing how to write sharp briefs, give actionable feedback, and extract the best work from external teams.
Understand the hybrid B2B/B2C audience spectrum, with an intuitive sense of how to craft messages that resonate with both early-stage startup founders and enterprise finance executives.
Are data-informed but taste-driven - you know how to set up brand lift studies and track performance dashboards, but lead with creative judgment and intuition.
Are a builder and self-starter who thrives in high-growth environments, comfortably navigating ambiguity to establish brand marketing standards from scratch.

Responsibilities

Lead Brex’s integrated brand campaign roadmap, owning large-scale brand moments from insights and briefing through creative execution, launch, and post-campaign analysis.
Act as lead creative strategist and narrative architect, translating product capabilities and market trends into clear, distinctive, and memorable campaign themes.
Drive integrated media and channel orchestration, partnering tightly with in-house media planners and external agency partners to build holistic media strategies across Paid Social, OOH, CTV, Digital Video, Sponsorships, and High-Impact Content Partnerships.
Partner cross-functionally with Product Marketing (PMM), Growth Marketing, Comms, and Design to ensure brand campaigns align with product launches, build brand authority that accelerates deals, and directly feed down-funnel performance engines.
Establish robust brand measurement frameworks in partnership with data teams, tracking awareness, consideration, share of voice, and long-term brand lift to prove campaign commercial impact.
Build repeatable frameworks, briefing templates, and playbooks that enable the function to execute quickly while maintaining brand consistency across all touchpoints.