Anthropologie Brand Marketing Intern

Urban Outfitters•Philadelphia, PA

2d•Onsite

About The Position

Anthropologie is looking for a Brand Marketing Intern to join us for the Summer. This intern will work across either Brand Marketing and Strategy, Events, Anthropologie Socials, and PR & Communications teams. We’re seeking candidates who will champion and celebrate our brand and are eager to gain skills in organic social media strategy, events, PR and Communications, and execution. The right candidate will have a strategic mindset, attention to detail, a passion for expressing brand messaging through a social media lens, and interest in publishing and scheduling across social platforms. About the Summer Internship Program: Each summer URBN Inc. welcomes candidates from across the country to immerse themselves within various teams across our portfolio of brands and gain hands-on learning experience in the area of business which they choose to pursue. Our paid internship program also offers a summer full of intern focused events including exposure to our senior leadership across the business in small group settings, insight into company initiatives, off-site field trips & for those qualified a chance to interview for a full-time job opportunity. See for yourself what our past & present interns are up to @urbnearlycareers! The URBN 2027 Summer Internship Program will run from 6/7 through 8/13 at our Home Office in Philadelphia, PA.

Requirements

Experience with social media, either via internships, classwork, or personal use.
A positive and high-energy individual
Strong copywriting and proofing skills.
Attention to detail and proven time management and organization skills.
Extremely well organized, methodical, and efficient.
Strong knowledge of fashion competitors and ability to analyze trends to identify opportunities to set the brand apart
In addition to your application and resume, to be considered for this role you must submit a Concept Board (8.5 X 11 PDF format is preferred). This is due at the time of your application submission. Once you complete your project, please upload it to additional documents section in the application process.
Create a marketing campaign concept board focused on Fall 2027 featuring tears of images (still life styling, editorial, artistic, branding, etc.) that you find aspirational for the brand’s creative direction and could be used as a potential collective campaign idea across email, digital and social platforms
You may use visuals from blogs, Instagram, magazines, etc. to show your point of view but be sure to think like a marketer when pulling your aspirational tears and compiling the concept board.
Be sure to include 2-3 influencers you could see as partners with this Fall 2027 campaign and why you think they would be great fits with our brand.

Responsibilities

Assist the Social Media Associate Manager with the Editorial Calendar consistent with the Anthropologie brand image, goals, and messaging across all channels.
Schedule content across Instagram, Facebook, YouTube, and Pinterest based on seasonal campaigns and product priorities.
Develop tracked links for all content.
Identify and outline weekly product features, partnering with merchandise teams to confirm upcoming product deliveries, preferred click-throughs, and inventory availability for all social posts.
Assist Social Media Associate Manager in creation of one-pagers, brand decks, competitive research, and other requested documents and reports as needed.
Partner with the Social Media Community Coordinator to respond to comments on owned social channels, escalating community questions and discussions to our Customer Service team for further assistance.
Assist with content development across Instagram Stories and Pinterest when needed.