Brand Marketing Intern

Texas Instruments•Dallas, TX

About The Position

The Brand Marketing Intern position at Texas Instruments (TI) offers a summer learning experience where interns tackle important projects and dive into challenging tasks that require creative solutions to complex problems. Interns will learn while they work and gain access to invaluable insight, individual coaching, and mentoring from the organization's top leaders. This internship is designed for individuals pursuing degrees in Communications, Marketing, Public Relations, or Journalism, with an interest in developing global digital marketing strategies, creating customer-oriented messaging, curating and promoting content, analyzing web performance, understanding global marketing channels, and supporting corporate and employee communications.

Requirements

Currently pursuing an undergraduate degree in Communications, Marketing, Public Relations, Journalism or related field
Cumulative 3.0/4.0 GPA or higher

Nice To Haves

Relevant previous internship experience in a related field
Demonstrated curiosity with strong analytical and problem solving skills
Strong verbal and written communication skills
Ability to work in teams and collaborate effectively with people in different functions
Strong time management skills that enable on-time project delivery
Demonstrated ability to build strong, influential relationships
Ability to work effectively in a fast-paced and rapidly changing environment
Ability to take the initiative and drive for results

Responsibilities

Developing global digital marketing strategies and plans that elevate growth in the market to attract new customers, engage existing customers and influence customer action on TI.com.
Creating clear, customer-oriented messaging based on value propositions.
Helping to develop, curate and promote content (training, reference designs, application notes, white papers, blogs, etc.).
Leveraging data to assess the effectiveness of content on TI.com, and collaborating with key experts to complete analysis of web performance.
Understanding and leveraging the various global marketing channels including search, paid media, paid aggregation, automated campaigns, social media, influencer relations, etc.
Developing an understanding of TI's corporate and employee communications and leader communications strategies.
Helping to drive communications activities that support employee engagement and ensure employees understand the priorities and focus of TI.
Maximizing internal communications channels: company intranet and leader blogs, organization-level intranet pages, digital and site signage, employee emails, videos and high-touch leader communications.