Brand Marketing Coordinator
About The Position
The Brand Marketing Coordinator supports the execution of integrated marketing initiatives designed to drive attendance, increase guest engagement, support sales efforts and enhance brand visibility across the park. This role assists with social media support, in-park activations, event coordination, promotional campaigns, content capture and community engagement initiatives. The ideal candidate is highly organized, creative, detail-oriented and thrives in a fast-paced entertainment environment. This position requires flexibility, strong communication skills and a passion for creating memorable guest experiences.
Requirements
- Bachelor’s degree in Marketing, Communications, Public Relations, Digital Media or related field preferred
- 1–3 years of experience in marketing, social media, events or related field preferred
- Strong written and verbal communication skills
- Familiarity with major social media platforms and content trends
- Experience with Canva, Adobe Creative Suite and/or basic video editing platforms preferred
- Strong organizational skills with ability to manage multiple projects simultaneously
- Comfortable working in a fast-paced, team-oriented environment
- Ability to work flexible hours including nights, weekends and holidays as required
- Photography and short-form video experience is a plus
- Ability to stand and walk for extended periods throughout the park
- Ability to work outdoors in various weather conditions
- Ability to lift and carry marketing materials and equipment up to 25 pounds
Responsibilities
- Support execution of marketing campaigns, seasonal events and promotional initiatives
- Assist with social media planning, scheduling, monitoring and content support across park channels
- Capture photo and video content for marketing, social media and promotional use
- Coordinate logistics and on-site support for media events, influencer visits, community programs and special activations
- Assist with creation and organization of marketing materials, signage and promotional assets
- Support sales and partnership initiatives through fulfillment, event coordination and promotional execution
- Collaborate with internal departments including Operations, Food & Beverage, Entertainment, Sales and Public Relations
- Monitor social trends, guest engagement opportunities and emerging digital content ideas
- Help maintain marketing calendars, project timelines and organizational systems
- Provide administrative and operational support for the marketing department as needed
- Assist with park photography, video shoots and special projects
- Support guest experience initiatives and brand storytelling efforts throughout the season
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
