Brand Marketing Coordinator

Tecovas • Austin, TX

4d • Onsite

About The Position

Tecovas was founded with the simple goal of making the world's best western boots, apparel and leather goods - and selling them at a fair price. We are a brand revolutionizing a category and welcoming first-time boot buyers and western enthusiasts alike. Tecovas is looking for a Brand Marketing Coordinator to support the execution of omni-channel marketing campaigns across product, retail, and partnerships. Reporting directly to the Senior Manager of Brand Marketing, you will sit at the center of our marketing operation - keeping briefs moving, creative on track, and stakeholders aligned across every program we run . As the Brand Marketing Coordinator, you will proactively source key information across the organization to inform marketing briefs, and support our growing our integrated marketing programming, as well as always-on product marketing storytelling. This role is required to be based in Austin, TX. Candidates must either be currently located in or willing to relocate to Austin, TX.

Requirements

• 1–2 years of experience in marketing, project coordination, or a related role; agency or brand-side experience is welcome.
• Experience working with project management tools; Monday.com experience is a plus.
• Strong organizational and project-management skills, with the ability to manage multiple priorities and deadlines at once.
• Strong written and verbal communication skills and comfort working across creative, retail, product, merchandising, and digital teams.
• High attention to detail and a consistent focus on strong execution.

Nice To Haves

• You’re proactive and resourceful. You know how to find answers, ask thoughtful questions, and keep work moving without waiting to be told what comes next.
• You’re a clear communicator who helps teams stay aligned on the details that matter.
• You’re highly organized and comfortable managing multiple moving pieces at once.
• You’re collaborative and build strong working relationships across teams and functions.
• You’re adaptable when timelines or priorities change and can quickly translate those changes into an updated plan.
• You care about the quality of the work and bring a mindset of continuous improvement to how things get done.

Responsibilities

• Support omni-channel campaign execution by managing detailed inputs from brand, product, and web teams; ensure briefs are submitted in alignment with business goals and timelines.
• Maintain and update campaign calendars, tracking key dates, deliverables, and changes to keep stakeholders aligned.
• Oversee logistics for seasonal campaigns, always-on product storytelling, retail events, and partnerships, including communications and briefs.
• Support in building omni-channel marketing plans for key marketing initiatives including partnerships, ambassadors, NSOs, growth categories.
• Develop product briefs during sprint cycles and for ongoing product category storytelling.
• Track and manage product launch timelines, including date changes or drops, and update marketing plans accordingly.
• Own communications for New Store Openings (NSOs), partnering closely with the retail team.
• Build and deliver retail communication plans, ensuring alignment between retail initiatives and brand campaigns.
• Support the development and delivery of partnership review decks, making content edits and ensuring presentations are accurate and up to date.
• Manage the entry, tracking, and delivery of creative requests in project management tools for all partnership initiatives.
• Proactively source accurate information to support campaign execution and ensure all materials are delivered on schedule.
• Assist as a liaison between Brand Marketing, Partnerships, and Retail Marketing teams, ensuring clear communication and detail management across programs.
• Partner with Merchandising and Brand Marketing teams to capture product changes, incorporate details into briefs and the marketing calendar, and build briefs that support always-on product category storytelling.
• Support building marketing briefs by working with cross-functional teams to review and incorporate the right information before briefs are submitted to creative.
• Assist in assigning creative tasks to the design team in Monday.com, ensuring briefs are delivered with enough lead time and that finished assets reach channel leads on schedule.
• Monitor task status across active projects, flag delays proactively, and keep project boards current so deliverables stay on track.
• Track timelines, dependencies, and deliverables across marketing, creative, and retail teams to keep work moving smoothly.
• Manage the entry, tracking, and delivery of creative requests in Monday.com for all ad hoc initiatives.

Benefits

• Insurance plans that pay 79-90% of your health premium coverage and 100% of your dental & vision insurance coverage for your family/dependents
• 401(k) match
• Paid Parental Leave
• Flexible PTO policy
• Corporate wellness program
• Competitive salary: $65,000-70,000/annum (commensurate with experience)
• Eligibility to participate in Corporate Bonus Program
• Generous employee discounts!

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed