Brand Marketing Associate

FuseGlobal•Seattle, WA

10d•Hybrid

About The Position

Drive digital growth by leading high-impact website initiatives, AI and SEO optimization, cross-functional partnerships, and data-driven marketing strategies that shape how millions of consumers discover and engage with the brand.

Requirements

Experience owning a website roadmap and backlog
Ability to write requirements and prioritize features
Experience working with development agencies
Understanding of UX, CMS, and digital platforms
Strong SEO fundamentals
Knowledge of structured data/schema
Understanding of AI Readiness, GEO (Generative Engine Optimization), and LLM discoverability
Experience leading UAT
Ability to review staging environments
Familiarity with bug triage and ticket management
Understanding of website release processes
Ability to coordinate across developers, content teams, and stakeholders
Google Analytics / GA4 proficiency
Dashboard interpretation
SEO reporting
Conversion funnel analysis
Ability to connect data to recommendations
Strong project leadership
Strategic communication skills, including presentation skills
Ability to influence without authority
Agency management experience

Responsibilities

Translating business needs into a prioritized roadmap and managing execution across agencies and internal teams, including site enhancements, migrations, campaign builds, backlog prioritization, and governance.
Managing AI discoverability, LLM optimization, SEO governance, and content architecture, understanding how brands become visible within AI-powered search and recommendation environments.
Ensuring development work meets requirements before launch, owning review cycles, troubleshooting, staging validation, defect management, and go-live governance.
Collaborating with global enterprise leadership, brand teams, creative and media agencies, analytics teams, digital transformation partners, search specialists, and external vendors.
Interpreting reports on site performance, SEO performance, conversion opportunities, engagement metrics, and optimization recommendations to generate business insights and actions.