Brand Manager, development and portfolio strategy – Annabelle (14 month contract)

Groupe Marcelle • Montreal, QC

8d • Hybrid

About The Position

Groupe Marcelle is seeking a Brand Manager for the Annabelle brand to cover a 14-month maternity leave. This role involves actively participating in product development and driving the brand's innovation and launch strategy. The Brand Manager will analyze category performance, products, and profitability to manage the portfolio and product life cycles, while also managing internal and external collaborations. The position is based in Montreal, Quebec, with a hybrid work model requiring three days per week in the office.

Requirements

• Bachelor's degree in communications and/or marketing or related field
• At least five (5) years experience in marketing and communications, ideally in cosmetics or other related fields in the consumer goods industry
• Strong ability to analyze and synthesize data to provide clear direction for brand innovation and launches.
• Experience in market data analysis (e.g., Nielsen) and sales analysis tools
• Good knowledge of Microsoft Office suite (Word, Excel, PowerPoint)
• Ability to interpret financial data (P&L, pricing analysis, etc.)

Nice To Haves

• Knowledge of the Canadian cosmetics market, drugstore retailers and/or global trends (Strong asset).
• Passionate about cosmetics and skin care
• Curious, daring, positive and collaborative
• Organized, autonomous and able to take initiative
• Able to manage multiple priorities and tight deadlines
• Agile and flexible.

Responsibilities

• Develop sound business plans that will deliver incremental brand profits
• Have an in-depth understanding of the portfolio and make recommendations to improve the offering
• Closely monitor the competition, analyze the market, and track trends to identify opportunities and ensure continued brand growth
• Work with innovation and R&D teams on new product and limited-edition launches, considering market trends and consumer needs while building a balanced and profitable brand portfolio
• Work closely with sales, purchasing, logistics, marketing, and finance departments to develop business cases on the new launches. Be able to present recommendations to Senior Management
• Work with the Senior Brand Manager to recommend pricing, margins, distribution strategy, sales forecasts, discontinuations, exit strategy, etc.
• In collaboration with cross-functional teams, inform 360 plans to support launches and promotional executions, including displays, POP, media plan, PR, social media content, website, newsletters, etc.
• Collaborate in promotions and campaigns creation that are relevant to the brand and will help strengthen the core business.

Benefits

• Competitive base salary
• Flexible hours promoting work-life balance, including the possibility of leaving earlier on Fridays
• Paid holidays during the Christmas season
• Employee discounts on all Groupe Marcelle products, including exclusive previews of new launches
• Free access to our on-site gym at headquarters
• Exclusive Head Office benefits
• Large free outdoor parking lot (paid indoor parking option available)
• Easily accessible by foot from Du Collège metro station

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level