Market Brand Manager WF/WW
About The Position
At Fiskars Group, we are unified and driven by our common purpose: pioneering design to make the everyday extraordinary. Join our team and seize the extraordinary opportunity to influence the everyday! VITA Brands, a division of Fiskars Group, stands at the forefront of premium lifestyle and design, renowned for blending rich tradition with modern innovation. As we continue to grow, we seek a dynamic Brand Manager to be instrumental in shaping the future of our brands in North America. Managing iconic brands such as Waterford, Wedgwood, Royal Doulton, and Royal Albert, you'll ensure these brands continue to resonate with consumers through timeless style and quality. The Brand Manager will be a key part of developing and implementing end-to-end market plans that align with global perspectives, focusing on innovative solutions to market challenges. Working closely with Wholesale customers, this role will play a crucial role in driving business growth and sustaining our market leadership, ensuring our brands remain vibrant and appealing in a dynamic marketplace. This role offers a hybrid work environment, with in-office collaboration on Tuesdays and Wednesdays and remote work on Mondays, Thursdays, and Fridays.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Over 5 years of experience in brand management within wholesale environments, preferably in large international organizations.
- Proven track record of delivering impactful results.
- Ability to execute complex projects and devise strategic plans.
- Data-driven decision making is your forte, allowing you to analyze market data and consumer insights to craft compelling brand strategies.
- Exceptional communication skills enable you to manage stakeholder relationships effectively, ensuring alignment and collaboration across all levels.
- Creative vision that drives innovative marketing campaigns, enhancing brand identity and consumer engagement.
- Self-motivated and innovative, you are passionate about building brands that not only meet but exceed consumer expectations, driving measurable and sustainable growth.
Responsibilities
- Lead the creation and execution of comprehensive annual brand plans, ensuring alignment with global strategies and local market needs.
- Analyze market trends, consumer insights, and competitive activities to craft strategies that enhance brand positioning and market share.
- Collaborate closely with cross-functional teams to deliver integrated and consistent brand messaging across all channels.
- Oversee local media strategies and manage PR activities to achieve impactful collaborations and media presence.
- Support product assortment planning to meet the unique demands of our local markets and align with global brand objectives.
- Develop high-quality materials and training content to support retail and wholesale partners, ensuring excellence in brand representation.
Benefits
- Competitive Compensation
- Health insurance plans including medical, dental, and vision
- Well-being focused programs (funds for wellness activities; gym, yoga classes, etc.)
- Paid time off plans
- Flexible work arrangements and policies
- Hybrid work arrangements
- Training programs, skill development initiatives, and learning resources
- Retirement contribution matching
- Paid sick leave
- Paid parental leave (for both birthing and non-birthing parent)
- Employee assistance programs and resources
- Bonus incentives
- Profit sharing
- Employee Share Purchase Plan (ESPP)
- Product discounts across our brands
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
