Brand Manager, Canada

Vinarchy • Field Based US, MS

3d • Remote

About The Position

The Brand Manager will be responsible for leading Vinarchy USA’s commercial execution, distributor management, and pricing execution for 10 States in the Northeast part of the country. Markets include NY, NJ, PA, CT, NH, VT, ME, RI, DE, and MA. This role requires a proven track record of building strong distributor relationships, developing targeted sales strategies, and delivering exceptional performance through both leadership and direct market engagement. Experience managing Open, Control and Franchise States a plus. The Brand Manager will own commercial execution in assigned states with a relentless focus on expanding distribution, displays and BTG placements, spending 80% of time on customer-facing and distributor-facing activities.

Requirements

• Minimum 10+ years in beverage alcohol sales, preferably wine, with experience managing large markets and distributor relationships.
• Proven ability to work cross-functionally and drive sales performance through influence and accountability.
• Strong financial acumen and experience with business planning and sales forecasting.
• Understands the components of pricing for multiple states and how to manage an A/R and P&L for multiple states.
• Excellent communication, presentation, and relationship-building skills.
• Willingness to travel extensively.
• Commercially driven, accountable, solution and execution oriented.
• Strong communicator and influencer.
• Thrives in fast-paced, high-growth environments.
• Ability to navigate, negotiate and manage conflict
• Experience successfully interacting with senior leaders at the supplier and/or distributor
• Demonstrates an outward-in & enterprise-wide strategic thinking. Ability to plan for the long term
• Experience working in Open, Control and Franchise markets preferred

Nice To Haves

• Experience managing Open, Control and Franchise States a plus.

Responsibilities

• Challenges and work collaboratively with senior level distributor partners in their region.
• Holds accountability for commitments, KPIs, Depletions and GP plan delivery
• Actively engages cross functional stakeholders to address market opportunities and mitigate risk
• Determine strategy, resources, and budget to achieve plan objectives for multiple states
• Enterprise-wide thinking turns analysis into planning and actions against channels and consumer opportunities
• Lead the Region to achieve maximum profitability, market share, and sales depletions
• Uses tracking, reports, reviews, insights and interaction to ensure continuous alignment of partners and team members on vision and goals
• Understands the attitudes and motivations of key people and addresses these in a position of influence
• Inspire, empower, and engage team members to achieve sales objectives through outlining vision aligned with teams’ goals and personal aspirations
• Responsible for coaching, development and succession planning
• Lead annual and quarterly business planning with distributor sales leadership teams to achieve distribution and depletion objectives.
• Drive performance and accountability through a consistent cadence of distributor engagement, market visits, and performance scorecards.
• Build alignment and enthusiasm for Vinarchy’s brands, vision, and commercial goals.
• Provides actionable insights into pricing structures to maximize sales while achieving pricing standards.
• Manages market financial budgets, ensuring alignment with objectives and targets.
• Provides regular updates and reports on account performance, sales forecasts, and market trends.
• Collaborate closely with front-line distributor managers and sales teams, ensuring optimal execution of sales programs and promotional activities.
• Build market level programming to include distributor incentives, menu / display programming, and executes consumer special events.
• Conduct monthly General Sales Meetings to review performance, celebrate wins, communicate brand information, programming and incentives and inspire commitment to Vinarchy USA’s growth objectives.
• Manage one market manager in NYC area to drive accelerated execution on KPI’s in set list of key accounts in the city. Provide goals, coaching, tools to help individual succeed in seeding growth for Vinarchy brands
• Ability to manage and grow relationships with key on premise regional chain retailers, ensuring brand visibility and sales growth.
• Develop and generate incremental business in top off and on-premise accounts and regional chains
• Build, prioritize, and activate target account lists by brand and channel.
• Drive distribution, secure menu placements, achieve impactful display wins, and execute activation events to grow brand presence.
• Work with trade marketing and brand teams to develop consumer programming that supports objectives.
• Personally close flagship accounts to establish credibility, drive visibility, and accelerate growth in key markets.
• Analyze sales data, trends, and customer insights to optimize sales performance.

Benefits

• Opportunity to make a direct impact in key U.S. markets
• Work closely with distributor partners, customers, and cross-functional teams to grow an exciting portfolio of brands.
• Value entrepreneurial thinking, collaboration, and accountability
• Culture where talented individuals can contribute, innovate, and grow alongside the business as we expand our presence and shape the future of wine.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior