Brand Manager

Riboli Family Wines•Los Angeles, CA

8h•$85,000 - $105,000•Onsite

About The Position

At Riboli Family Wines, we've spent over a century perfecting our craft—and we're just getting started. As a four-generation, family-owned winery and one of America's fastest-growing wine producers, we create brands that people genuinely love, including Stella Rosa, Spritz Del Conte, San Simeon, and San Antonio. We've been recognized as American Winery of the Year, but what drives us isn't awards—it's the joy our wines bring to tables, celebrations, and everyday moments. Rooted in California and committed to quality, sustainability, and innovation, we're proud to honor our heritage while shaping the future of winemaking. Role Summary: This Brand Manager will support the planning and execution of brand initiatives across our San Antonio Winery heritage brands and select innovation brands. This role is responsible for developing and executing impactful marketing campaigns and driving brand growth across the assigned portfolio.

Requirements

Bachelor’s degree in Marketing, Business Administration, or related field
3–6+ years of experience in wine, spirits, CPG, or beverage alcohol brand management
Proven experience managing brand strategy and commercial performance
Proficiency in Microsoft Office, project management tools (Asana preferred), and DAM systems

Nice To Haves

Bilingual (English/Spanish) preferred

Responsibilities

Lead brand positioning and identity across multiple brand portfolios, ensuring consistency across all consumer and trade touchpoints.
Partner with design teams to develop cohesive brand materials and packaging updates aligned with brand strategy.
Act as brand lead internally and externally, aligning cross-functional teams around clear priorities and objectives.
Develop and execute national marketing campaigns supporting brand growth across on- and off-premise channels
Create sales sheets, tech sheets, and brand tools to support distributor and retail execution
Build and present brand programs and initiatives to Sales teams to drive distribution and activation.
Ensure alignment between national campaigns and trade marketing initiatives
Manage relationships with external agencies where relevant
Develop campaign briefs and oversee execution from concept through launch
Monitor timelines, budgets, and deliverables to ensure on-time and on-brand execution
Provide strategic direction and performance feedback to agency partners
Support development of social media strategy aligned with national campaigns and brand positioning.
Direct content calendars and creative execution in partnership with internal teams and agencies.
Monitor performance metrics and optimized content strategy based on insights
Support development and execution of paid media strategy across digital, social, print, and trade channels
Coordinate asset creation, trafficking, and launch timelines with internal stakeholders
Analyze campaign performance to inform optimization and future planning
Partner with PR agencies to support product launches, brand storytelling, and media outreach
Develop press materials and coordinate product sampling for key media opportunities
Track media coverage and evaluate impact against brand objectives
Lead annual brand budget planning and ongoing budget tracking to ensure alignment with strategic priorities and financial targets
Manage NPD pipeline tracking and commercialization timelines to support successful product launches.
Oversee go-to-market planning and in-market deployment across channels to ensure successful launch execution.
Partner with cross-functional teams to ensure seamless execution of brand priorities