Brand Manager

Travel + Leisure Co. • Orlando, FL

8d

About The Position

Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide. Travel + Leisure Co. is the world’s leading membership and leisure travel company, with a portfolio of nearly 20 resort, travel club, and lifestyle travel brands. Defined by a culture that values inclusion & diversity and prides itself on delivering hospitality with heart, the company provides outstanding vacation experiences and travel inspiration to millions of owners, members, and subscribers across the globe every year through its products and services. The Brand Strategy group has an opening for a Brand Manager. As the Brand Manager, you'll play a pivotal role in developing and maintaining our brand vision and strategy for the flagship Club Wyndham and WorldMark brands. A passionate and collaborative thinker, you'll spearhead the day-to-day implementation of brand marketing plans, ensuring alignment with our objectives. Armed with superior communication and organizational skills, you'll adeptly manage a variety of tasks in a fast-paced environment, serving as the liaison with internal stakeholders and external agencies and partners, including Margaritaville Enterprises, to meet project deadlines and creative needs. This role will be focused on enhancing the brand's impact, resonance, and performance in the market.

Requirements

• Bachelor’s degree in communications, Marketing, or related field
• Exceptional ability to develop and execute strategic brand plans.
• Deep knowledge of communications, digital marketing, content creation, marketing, and social media strategies.
• Strong brand management skills with the ability to manage multiple initiatives simultaneously.
• Creative mindset with the ability to deliver, track and report on brand performance.
• Strong interpersonal, communication, and presentation skills, with the ability to engage stakeholders at all levels.
• Familiarity with Microsoft Teams, Outlook, Word, Excel, PowerPoint, Canva, Adobe Creative Suite, Apple Keynote, Project Management Tools, Zoom
• 5+ years of relevant experience in brand management, advertising, marketing or related function
• Knowledge of marketing, all forms of advertising, and digital experiences

Nice To Haves

• Previous experience in travel and hospitality a plus

Responsibilities

• Develop, support, and implement comprehensive brand strategies that align with company goals, vision and objectives.
• Build annual brand marketing plans and deploy the brand strategically for immediate business growth and long-term sustainability.
• Leverage research and consumer insights to identify market trends and understand customer preferences to ensure the brand resonates with target audiences.
• Manage the development of brand elements and foundations to ensure consistency and alignment with overall brand strategy.
• Develop positive relationships and collaborate closely with Wyndham Hotels counterparts and cross-functional teams in creative, operations, marketing, communications, sales and other functions.
• Create and manage integrated marketing campaigns that promote the brand across both digital and traditional channels.
• Lead the planning and execution of experiential campaigns and events that drive brand awareness, lead generation, engagement and other business objectives.
• Utilize research insights to inform and activate experience opportunities.
• Manage relationships with external partners, agencies, and vendors to maximize brand visibility and engagement.
• Facilitate creative needs, provide feedback, and ensure that deliverables meet assigned deadlines.
• Ensure brand consistency, differentiation, and relevance in the market.
• Understand brand guidelines and oversee their implementation.
• Demonstrate brand visual understanding and perspectives within imagery and video.
• Ensure brand messaging, tone, and visual identity are consistent across all touchpoints.
• Track and report key performance indicators (KPIs) related to brand health metrics.
• Use data insights to optimize campaign efforts and refine brand foundations.
• Provide actionable recommendations based on customer feedback, market trends, and performance analytics.

Benefits

• Medical
• Dental
• Vision
• Flexible spending accounts
• Life and accident coverage
• Disability
• Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
• Wish day paid time to volunteer at an approved organization of your choice
• 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
• Legal and identify theft plan
• Voluntary income protection benefits
• Wellness program (subject to provider availability)
• Employee Assistance Program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level