Brand Manager

Job Duck

1d • $1,800 - $1,800 • Remote

About The Position

For ambitious, culturally diverse, curious minds seeking booming careers, Job Duck unlocks and nurtures your potential. We connect you with rewarding, remote job opportunities with US-based employers who recognize and appreciate your skills, allowing you to not just survive but thrive. As a lifestyle company, we ensure that everybody working here has a fantastic time, which is why we’ve earned the Great Place to Work Certification every year since 2022! Job Description: The Brand Manager is responsible for developing, maintaining, and enhancing the identity of workLATAM. workLATAM is a brand owned by Get Staffed Up. While the two brands are cooperative, workLATAM needs a Brand Manager to fully drive the workLATAM brand to grow on its own. The Brand Manager role ensures that all external and internal communications consistently reflect the company’s mission: Connecting Latin America with US Based Professionals. The Brand Manager plays a critical role in shaping perception, building trust, and driving business growth through thoughtful positioning, creative campaigns, and strategic storytelling. Monthly Compensation: 1800 USD

Requirements

• One year experience leading a team or managing marketing projects
• Excellent verbal and written communication skills
• Advanced Excel and Microsoft Office skills
• Strong analytical and data savvy mindset
• Bachelor's degree in human resources, marketing, communications or any related field
• GoTo Connect
• Microsoft Teams
• Microsoft Suite
• Workday

Responsibilities

• Collaborate with Marketing, Operations, and Client Success teams to align brand storytelling with client outcomes.
• Develop and maintain brand guidelines to ensure consistency across all platforms.
• Track and report on brand health metrics, including awareness, perception, sentiment, and lead generation tied to brand initiatives.
• Define and refine WorkLATAM’s brand strategy, positioning, and messaging
• Conduct market and competitor research to continuously refine brand messaging.
• Lead all marketing efforts to position and promote WorkLATAM to the U.S. market, ensuring the brand resonates with U.S.-based professionals, business owners, and hiring decision-makers.
• Manage inbound questions from prospective WorkLATAM clients and candidates submitted through the ticketing system, ensuring timely, accurate, and brand-aligned responses.
• Manage and monitor digital presence to ensure consistent tone, look, and feel.
• Support campaign planning and execution to raise awareness and generate leads.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level