Brand Manager, Spanglish

Kinder's•Walnut Creek, CA

17d•$125,000 - $145,000•Hybrid

About The Position

We're looking for a Brand Manager who is equal parts strategist, builder, and creator. Someone with a genuine passion for Mexican culture and flavors who thinks like an entrepreneur and loves rolling up their sleeves to build brands from the ground up. You'll play a pivotal role in shaping the future of Spanglish by driving growth, leading innovation, and creating meaningful consumer experiences. If you're energized by building brands in fast-moving environments, thrive on solving complex challenges, and aren't afraid to turn big ideas into reality, we'd love to meet you.

Requirements

Bachelor's degree required; MBA preferred.
7+ years of progressive experience in Consumer-Packaged Goods (CPG) brand management.
Experience in innovation, product development, or commercialization is highly preferred.
Proven success managing brands, portfolios, or categories while delivering measurable business growth.
Strong financial acumen with experience managing P&Ls and developing business cases.
Advanced analytical skills with experience using syndicated data (IRI/Circana preferred).
Strong understanding of consumer insights, category management, pricing strategy, and competitive analysis.
Demonstrated experience leading cross-functional teams from concept through execution.
Excellent project management skills with experience launching new products in a fast-paced environment.
Exceptional presentation and storytelling skills.

Nice To Haves

MBA preferred.

Responsibilities

Develop annual and long-range business plans that drive sustainable brand growth.
Own and manage brand performance, including P&L responsibility and achievement of financial targets.
Analyze business performance to identify growth opportunities using consumer insights, syndicated data, market trends, and competitive intelligence.
Become the expert on the Mexican-inspired food category, consumer behaviors, competitive landscape, and emerging flavor trends.
Partner with leadership to establish portfolio priorities, pricing strategies, and business recommendations.
Develop integrated marketing plans that strengthen brand awareness, trial, and loyalty.
Lead seasonal campaigns, product launches, promotions, packaging updates, merchandising, digital content, and consumer activations from strategy through execution.
Partner with creative agencies and internal teams to deliver compelling storytelling that celebrates the Spanglish brand and its cultural inspiration.
Collaborate closely with Sales to create customer-specific marketing programs across Grocery, Club, Mass, Foodservice, Convenience, and eCommerce channels.
Identify whitespace opportunities and lead innovation from concept through commercialization.
Develop consumer insights, positioning, pricing, forecasting, business cases, and launch strategies for new products.
Evaluate the portfolio to recommend innovation, renovation, or rationalization opportunities that maximize growth.
Lead cross-functional product launch plans while ensuring flawless execution.
Collaborate with Product Development, Culinary, Operations, Supply Chain, Finance, Sales, and Executive Leadership to bring ideas to market.
Lead cross-functional teams through complex projects while maintaining aggressive timelines.
Present business performance, innovation strategies, and growth recommendations to senior leadership.
Help cultivate a culture of collaboration, curiosity, and continuous improvement.