Brand Manager

Smile Doctors•Dallas, TX

About The Position

Looking for a position that makes you smile? We’re seeking a Brand Manager to join our growing team.The Brand Manager is responsible for managing the annual brand calendar and ensuring every initiative is strategically aligned to revenue goals and executed with clarity and consistency. This position will also connect messaging, creative, and performance, ensuring every touchpoint builds trust, increases memorability, improves conversion, and fuels scalable growth. How you’ll make us better: Manage the annual and quarterly brand calendar Translate brand strategy into compelling storytelling and campaign narratives that build emotional connection while supporting revenue goals Strengthen and execute brand positioning, value propositions, and brand pillars to drive differentiation, increase trust, and reduce friction in the funnel Ensure consistent brand voice and expression across paid, owned, earned, and in-office channels as media investment scales Track various brand health metrics such as awareness, consideration, and intentTranslate consumer insights, performance data, and competitive intelligence into sharper messaging and integrated campaigns Manage the development and execution of integrated 360° marketing planning and campaigns across digital, paid media, CRM, web, and in-practice materials Develop strong, insight-driven creative briefs rooted in audience understanding and business objectives Manage brand guidelines to support scalability and protect brand integrity Serve as the category expert by tracking competitive dynamics and consumer trends Support go-to-market strategy for new offerings and pilots with clear positioning and launch messaging Identify gaps in brand perception that may be limiting awareness, consideration, trust, or conversion Ensure deliverables are on brief, on time, and aligned with brand standards Review marketing materials prior to launch to ensure brand consistency, accuracy, and compliance alignment Your special skills: Intermediate knowledge of brand fundamentals such as positioning, voice, tone, visual identity systems and storytelling Basic knowledge of consumer behavior and the creative briefing process Ability to translate consumer insights and data into messaging and campaign strategy Ability to communicate with team members and clinics simultaneously using multiple applications Prerequisites for success: Bachelor’s degree in Marketing, Communications, or a related field requiredThree (3) years of experience in a brand marketing, consumer marketing, or product marketing position required Intermediate knowledge of campaign planning and execution Intermediate knowledge of competitive analysis and market research strategies Intermediate knowledge of content marketing principles and storytelling frameworks We saved the best for last. In exchange for the dynamic contribution you’ll bring to our team, we offer: Competitive salary Medical, dental, vision and life insurance Short and long-term disability coverage 401(k) plan 3 weeks paid time off in your first year + paid holidays Discounts on braces and clear aligners for you and your family members Why Smile Doctors? As the nation’s leading Orthodontic Support Organization, Smile Doctors is shaping the future of orthodontics through strategic partnerships with top local doctors. We provide best-in-class support services so our partner orthodontists can focus on what they do best — driving extraordinary treatment outcomes and providing patients with an unmatched experience. With hundreds of partnered practices across the nation, our synergistic approach has made us the fastest-growing organization in our industry and produced an ever-expanding need for top talent as we continue our unprecedented trajectory. To us, there’s no such thing as “top of our game.” We’re always climbing higher — together. And as our business grows, there’s plenty of room for our team to grow their careers, too. Our dynamic support services team is comprised of world-class professionals whose diverse experiences drive innovation and development. Together, we are committed to passionately helping others achieve their best, most confident smiles. This is the perfect opportunity to grow with an expanding organization! Apply today!

Requirements

Intermediate knowledge of brand fundamentals such as positioning, voice, tone, visual identity systems and storytelling
Basic knowledge of consumer behavior and the creative briefing process
Ability to translate consumer insights and data into messaging and campaign strategy
Ability to communicate with team members and clinics simultaneously using multiple applications
Bachelor’s degree in Marketing, Communications, or a related field required
Three (3) years of experience in a brand marketing, consumer marketing, or product marketing position required
Intermediate knowledge of campaign planning and execution
Intermediate knowledge of competitive analysis and market research strategies
Intermediate knowledge of content marketing principles and storytelling frameworks

Responsibilities

Manage the annual and quarterly brand calendar
Translate brand strategy into compelling storytelling and campaign narratives that build emotional connection while supporting revenue goals
Strengthen and execute brand positioning, value propositions, and brand pillars to drive differentiation, increase trust, and reduce friction in the funnel
Ensure consistent brand voice and expression across paid, owned, earned, and in-office channels as media investment scales
Track various brand health metrics such as awareness, consideration, and intent
Translate consumer insights, performance data, and competitive intelligence into sharper messaging and integrated campaigns
Manage the development and execution of integrated 360° marketing planning and campaigns across digital, paid media, CRM, web, and in-practice materials
Develop strong, insight-driven creative briefs rooted in audience understanding and business objectives
Manage brand guidelines to support scalability and protect brand integrity
Serve as the category expert by tracking competitive dynamics and consumer trends
Support go-to-market strategy for new offerings and pilots with clear positioning and launch messaging
Identify gaps in brand perception that may be limiting awareness, consideration, trust, or conversion
Ensure deliverables are on brief, on time, and aligned with brand standards
Review marketing materials prior to launch to ensure brand consistency, accuracy, and compliance alignment