Brand Manager

Smile Doctors•Dallas, TX

About The Position

The vision of Smile Doctors is our people-first culture which creates an environment of passionate, caring Team Members dedicated to providing fun and encouraging relationships with each other and our patients. Smile Doctors offers every Team Member the opportunity to be a part of something bigger. We focus on the importance of the individual and recognize that each person on our Team has something great to offer. We recognize talents and strengths and take care to nurture those abilities to help our Team Members grow into successful people in their careers, in our organization, and beyond. Looking for a position that makes you smile? We’re seeking a Brand Manager to join our growing team. The Brand Manager is responsible for managing the annual brand calendar and ensuring every initiative is strategically aligned to revenue goals and executed with clarity and consistency. This position will also connect messaging, creative, and performance, ensuring every touchpoint builds trust, increases memorability, improves conversion, and fuels scalable growth.

Requirements

Intermediate knowledge of brand fundamentals such as positioning, voice, tone, visual identity systems and storytelling
Basic knowledge of consumer behavior and the creative briefing process
Ability to translate consumer insights and data into messaging and campaign strategy
Ability to communicate with team members and clinics simultaneously using multiple applications
Bachelor’s degree in Marketing, Communications, or a related field required
Three (3) years of experience in a brand marketing, consumer marketing, or product marketing position required
Intermediate knowledge of campaign planning and execution
Intermediate knowledge of competitive analysis and market research strategies
Intermediate knowledge of content marketing principles and storytelling frameworks

Responsibilities

Manage the annual and quarterly brand calendar
Translate brand strategy into compelling storytelling and campaign narratives that build emotional connection while supporting revenue goals
Strengthen and execute brand positioning, value propositions, and brand pillars to drive differentiation, increase trust, and reduce friction in the funnel
Ensure consistent brand voice and expression across paid, owned, earned, and in-office channels as media investment scales
Track various brand health metrics such as awareness, consideration, and intent
Translate consumer insights, performance data, and competitive intelligence into sharper messaging and integrated campaigns
Manage the development and execution of integrated 360° marketing planning and campaigns across digital, paid media, CRM, web, and in-practice materials
Develop strong, insight-driven creative briefs rooted in audience understanding and business objectives
Manage brand guidelines to support scalability and protect brand integrity
Serve as the category expert by tracking competitive dynamics and consumer trends
Support go-to-market strategy for new offerings and pilots with clear positioning and launch messaging
Identify gaps in brand perception that may be limiting awareness, consideration, trust, or conversion
Ensure deliverables are on brief, on time, and aligned with brand standards
Review marketing materials prior to launch to ensure brand consistency, accuracy, and compliance alignment