Brand Manager, Black Forest

FerraraChicago, IL
$114,450 - $160,230Hybrid

About The Position

The Brand Manager translates brand positioning and strategies into an actionable go-to-market approach across the U.S. market. The Brand Manager is actively engaged and participates in several important business processes, e.g. Integrated Business Planning, annual brand plan development, portfolio simplification, and long-term innovation pipeline development. This role is responsible for both short-term and long-term business planning across base business and innovation and will have P&L accountability to deliver brand growth objectives with focus on both top and bottom line. Role reports to Vice President, Global Brands. The Brand Manager will be a leader within our Ferrara One Community – and will help lead our culture – living and driving our Core Values of Collaboration, Excellence, Imagination, Respect, and Responsibility.

Requirements

  • Acting like an owner with drive for results
  • Strong interpersonal and collaboration skills
  • Cross-functional stakeholder management
  • Strong attention to detail with focus on planning and organizing
  • Ability to manage and prioritize multiple projects at one time
  • Financial acumen
  • Problem-solving and possibility mindset
  • Ability to work collaboratively in a fast-paced environment
  • Strong communication skills demonstrating clarity, simplicity, and flexibility by audience
  • Ability to navigate ambiguity and drive simplicity with complex portfolio
  • Bachelor's degree required
  • Minimum 7-10 years experience
  • Proficiency with the Microsoft Office suite

Nice To Haves

  • MBA preferred

Responsibilities

  • Support the translation of brand positioning and strategies into an actionable go-to-market approach
  • Lead communication and equity development to drive unique, premium brand positioning in the market, with consideration of a multi-funnel, omni-channel approach
  • Lead Brand Marketing projects with commercial implications (e.g., innovation, renovation, price/pack architecture)
  • Support cross functional collaboration across key internal stakeholders (e.g., Brand Marketing, Growth / Innovation, Marketing Services, and Finance) to drive brand strategy and deliver on brand growth goals
  • Lead portfolio management initiatives, ensuring portfolio is both productive and represents premium brand positioning
  • Pursue continuous enhancement of product quality that strengthens our brand equity and extends the gap vs. key competitors
  • Drives development of long-term innovation pipeline
  • Own Profit & Loss responsibility for portfolio, managing to both topline and bottom-line brand goals

Benefits

  • Comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO)
  • Eligible employees may also receive an annual bonus based on company performance
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