Brand Manager, Spanglish

Kinder's • Walnut Creek, CA

16d • Hybrid

About The Position

We're looking for a Brand Manager who is equal parts strategist, builder, and creator. Someone with a genuine passion for Mexican culture and flavors who thinks like an entrepreneur and loves rolling up their sleeves to build brands from the ground up. You'll play a pivotal role in shaping the future of Spanglish by driving growth, leading innovation, and creating meaningful consumer experiences. If you're energized by building brands in fast-moving environments, thrive on solving complex challenges, and aren't afraid to turn big ideas into reality, we'd love to meet you.

Requirements

• Bachelor's degree; MBA preferred.
• 7 + years of progressive experience in Consumer-Packaged Goods (CPG) brand management.
• Experience in innovation, product development, or commercialization is highly preferred.
• Proven success managing brands, portfolios, or categories while delivering measurable business growth.
• Strong financial acumen with experience managing P&Ls and developing business cases.
• Advanced analytical skills with experience using syndicated data (IRI/ Circana preferred).
• Strong understanding of consumer insights, category management, pricing strategy, and competitive analysis.
• Demonstrated experience leading cross-functional teams from concept through execution.
• Excellent project management skills with experience launching new products in a fast-paced environment.
• Exceptional presentation and storytelling skills.

Nice To Haves

• MBA

Responsibilities

• Develop annual and long-range business plans that drive sustainable brand growth.
• Own and manage brand performance, including P&L responsibility and achievement of financial targets.
• Analyze business performance to identify growth opportunities using consumer insights, syndicated data, market trends, and competitive intelligence.
• Become the expert on the Mexican-inspired food category, consumer behaviors, competitive landscape, and emerging flavor trends.
• Partner with leadership to establish portfolio priorities, pricing strategies, and business recommendations.
• Develop integrated marketing plans that strengthen brand awareness, trial, and loyalty.
• Lead seasonal campaigns, product launches, promotions, packaging updates, merchandising, digital content, and consumer activations from strategy through execution.
• Partner with creative agencies and internal teams to deliver compelling storytelling that celebrates the Spanglish brand and its cultural inspiration.
• Collaborate closely with Sales to create customer-specific marketing programs across Grocery, Club, Mass, Foodservice, Convenience, and eCommerce channels.
• Identify whitespace opportunities and lead innovation from concept through commercialization.
• Develop consumer insights, positioning, pricing, forecasting, business cases, and launch strategies for new products.
• Evaluate the portfolio to recommend innovation, renovation, or rationalization opportunities that maximize growth.
• Lead cross-functional product launch plans while ensuring flawless execution.
• Collaborate with Product Development, Culinary, Operations, Supply Chain, Finance, Sales, and Executive Leadership to bring ideas to market.
• Lead cross-functional teams through complex projects while maintaining aggressive timelines.
• Present business performance, innovation strategies, and growth recommendations to senior leadership.
• Help cultivate a culture of collaboration, curiosity, and continuous improvement.

Benefits

• paid time off
• 401k
• bonus / incentive eligibility
• equity grants
• competitive health benefits
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Senior