Brand Manager - Honey Smoked Fish

Honey Smoked Fish Co.•Denver, CO

5d•Onsite

About The Position

Honey Smoked Fish Co. is an entrepreneurial, rapidly growing manufacturer of ready-to-eat smoked salmon products, dedicated to providing crave-worthy, reimagined seafood experiences. We pride ourselves on high quality, fresh ingredients and a proprietary smoking process that results in the best-tasting hot smoked salmon on the market. Our products are a healthy, convenient protein source suitable for various meals and occasions. We serve major retailers nationwide, including Costco, Sam’s Club, Kroger, Walmart, and Target. Our success is driven by our core values: Commitment, Continuous Innovation & Growth, Excellence, Teamwork, and Doing The Right Thing. We foster a culture where employees give 100%, adapt and innovate, strive for excellence, support each other across departments, and always act in the best interests of our stakeholders.

Requirements

Bachelor’s degree in Business, Marketing, or related field required; MBA a plus.
Minimum of 5 years in a CPG brand management or product management role, preferably in Food & Beverage.
Direct experience using SPINS or other syndicated consumption data (IRI/Circana, Nielsen) to guide strategic decisions — required.
Proven experience developing and executing shopper marketing programs (sampling, trial, promotion) and evaluating retail media / conversion programs.
Experience managing external agency partners, with the ability to set strategic direction for creative development rather than executing creative personally.
Strong analytical and quantitative skillset; comfortable building and defending a media mix and ROI model across the funnel.
General management mindset — comfortable owning trade-offs across a portfolio’s P&L, not solely brand storytelling.
Inherently believes in our core values.

Nice To Haves

MBA a plus.

Responsibilities

Own the brand’s strategic marketing investment mix, making data-backed recommendations on the optimal allocation between conversion-focused retail media networks (e.g., Amazon, Walmart Connect, Kroger Precision Marketing, Instacart), consideration-building programs (sampling, trial, promotion), and broader awareness investments (paid media, partnerships, sponsorships) to maximize ROI and growth.
Leverage SPINS and other syndicated consumption data (IRI/Circana, 8451) to track category and competitive trends, measure the effectiveness of marketing initiatives, and translate insights into clear business recommendations.
Serve as the strategic lead for our marketing agency partners (creative, media, shopper), setting the brief and business context so creative development supports brand performance and conversion at shelf — not just brand aesthetics.
Plan and execute shopper marketing programs — in-store, digital, and retailer.com — including sampling, trial, and promotional programs that convert awareness into purchase.
Assist with core product management across the existing portfolio, including pricing strategy, packaging, claims, and prioritization of optimizations based on consumption data and market trends.
Support New Product Development and R&D efforts, using consumption and market data to inform portfolio strategy.
Assist with managing the marketing budget across retail media, sampling/trial, promotion, paid media, and partnerships, continually reallocating spend based on ROI and performance.
Partner cross-functionally with Sales, Trade Marketing, and Finance to build customer-specific go-to-market and trade spend plans.
Report key KPIs (consumption, market share, ROAS, ROI, velocity) by channel and initiative, and continuously optimize the marketing mix for improved performance.
Management of our digital storefront (Shopify, Amazon) and web presence.