Brand Manager- Grey Goose

Bacardi • Miami, FL

25d

About The Position

This is your chance to help shape the future of Grey Goose, one of the world's most iconic luxury spirits brands. As a Brand Manager, you will turn consumer and cultural insights into impactful brand communications and experiences that build relevance, strengthen long-term brand equity, and drive growth. You will work at the intersection of creativity, culture, and commercial performance, collaborating with a dynamic network of marketing, commercial, agency and external partners. This role offers the opportunity to think strategically, act entrepreneurially, and see your work come to life in the market.

Requirements

• Bachelor’s degree in Marketing or related field required; MBA is ideal and preferred.
• 4+ years of experience in brand management or agency experience leading multiple marketing projects.
• Experience in spirits, beverage, fast moving consumer goods business, experiential marketing or lifestyle brands; luxury brand experience preferred.
• Experience in multiple disciplines (e.g. digital, social, experiential, media, partnerships, innovation)
• Fundamental understanding of profit drivers and commercial focused approach to brand planning.
• Strong analytical capability and comfort working with brand, consumer, media, commercial, and financial data to derive insights and develop actionable recommendations
• Passionate, innovative, and creative marketer eager to put the consumer at the heart of all activities first to achieve results.
• Experience managing creative, media, experiential, public relations, or other external agency partners.
• Excellent written, verbal, and presentation skills, with the confidence to communicate recommendations to a range of internal and external audiences.

Nice To Haves

• MBA is ideal and preferred.
• Luxury brand experience preferred.

Responsibilities

• Develop winning strategies: Contribute to the development of brand strategy and NAM Integrated Activity Plans (IAP), translating brand priorities and consumer insights into clear, actionable programs.
• Support Joint Business Planning with commercial and customer marketing teams to identify opportunities and develop programs to drive commercial success.
• Impact culture through creativity: Lead the planning, development, and execution of consumer-facing brand programs and assets across relevant channels for the U.S.
• Lead the development and execution of brand partnerships/sponsorships & experiential programming across multiple channels and agencies.
• Collaborate with media, digital, public relations, social, advocacy, customer marketing, commercial, and agency partners to deliver connected programs with excellence.
• Ensure that programs are thoughtfully commercialized, with the appropriate tools and assets developed to support high-quality execution in market.
• Support development, execution and tracking of innovation projects
• Accelerate business performance: Lead brand performance analysis and measurement and evaluation of the impact of activities
• Manage & optimize an A&P budget assigned to you that optimizes return on investment

Benefits

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan
• Medical, Critical Illness, and Life Insurance
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level