Brand Manager

APPARATUS•New York, NY

10d•Onsite

About The Position

APPARATUS is a New York-based designer and manufacturer of a distinctive catalog of high-end, high-touch lighting, furniture and objects. We produce both in-house and with the support of high-quality external partners; our catalog is sold globally. The Brand Manager ensures seamless execution of brand initiatives across product launches, events, and marketing activations. Supporting the Head of Brand, this role manages the operational details required to bring creative vision to life while maintaining brand consistency. Operating as a connector between cross-functional teams, the Brand Manager ensures materials are prepared, approvals are secured, and deliverables are deployed on time and on-brand. Success in this position is measured by flawless execution, meticulous attention to detail, and the ability to manage multiple concurrent projects.

Requirements

Bachelor's degree in Marketing, Communications, Business, or related field
3-5 years of experience in brand coordination, marketing operations, or a similar role
Proven track record supporting brand experiences and events with strong tactical execution
Experience coordinating with PR agencies and managing day-to-day communications
Proficiency with project management platforms and digital collaboration tools
Demonstrated history of cross-functional collaboration and managing multiple stakeholders
Experience in fast-paced environments that require excellence, precision, and consistent delivery.
Strong organizational skills with exceptional attention to detail and accuracy
Excellent project management capabilities with ability to coordinate multiple initiatives simultaneously
Strong written and verbal communication skills with attention to brand voice and tone
Highly capable tactical executor with strong process management and deadline discipline
Proficiency in project management tools, particularly Monday.com
Understanding of the design industry, luxury market, and discerning clientele
Strong interpersonal skills and ability to collaborate effectively with internal teams and external partners
Adaptability and composure under pressure, particularly during time-sensitive deliverables
Proactive problem-solving abilities with ability to anticipate needs and remove blockers
Cultural awareness of design trends and luxury lifestyle landscape

Nice To Haves

Background in luxury goods, design, art, or creative industries strongly preferred

Responsibilities

As directed by Head of Brand, brief cross-functional teams on product storytelling, asset needs, and launch requirements, ensuring all launch materials are on-brand, accurate, and delivered on time
Manage brand-related projects using Monday.com, maintaining clear timelines, accountability, and seamless coordination across teams
Facilitate communication between departments to uphold brand consistency and operational efficiency.
Maintain and organize brand server, ensuring all documentation is current, clearly labelled and easily accessible.
Coordinate brand and partner events, ensuring seamless execution from planning through cpost-event wrap-up.
Manage partnership activations at the gallery, including logistics, vendor coordination and stakeholder communications.
Support APPARTUS’ presence at design fairs and industry events by coordinating logistics, asset preparation, and onsite brand needs.
Support the Digital Director with content planning, asset coordination, and deployment across platforms.
Ensure all digital content adheres to brand guidelines and meets quality standards.
Execute social media content needs, preparing assets, captions, and posting schedules for approval and publication.
With Head of Brand, manage day-to-day communications with PR agencies and media partners.
Coordinate submission of materials for approval, track progress, and deploy approved communications across appropriate channels.
Track media coverage and maintain organized, updated records of brand mentions and press activity.
Conduct competitor analysis of the luxury design marketplace, tracking trends and gathering market intelligence.
Provide research-driven insights to support brand strategy and decision-making.
Track market positioning and identify opportunities to increase brand visibility.
Research and compile information on potential strategic partnership opportunities for leadership review.