Brand Manager

Bask & Lather•Yonkers, NY

1d•$120,000 - $140,000•Hybrid

About The Position

Bask & Lather Co. is a fast-growing, family-founded haircare brand dedicated to restoring crowns and confidence. What began as a kitchen remedy has evolved into one of the most celebrated textured-hair care brands in the U.S., loved for our authentic story, transformative results, and community-first approach. It’s an exciting time to join our team as we grow and build a culture rooted in creativity, collaboration, and care. Together, we’re shaping the next chapter of a brand powered by community and led by purpose to, help people everywhere love their hair, love their journey, and love themselves.

Requirements

5–7 years of brand marketing experience, ideally in beauty, wellness, or consumer goods.
Demonstrated success in leading 360° brand campaigns, GTM strategy, creative production, and event marketing.
Experience in omni-channel and retail marketing, including wholesale and B2B support.
Background in PR, content marketing, or brand partnerships.
Experience working with paid media, retention, and creative teams to drive measurable growth.
Strong project management skills and ability to juggle multiple priorities with cross-functional partners.
Management experience or a desire to grow into a team lead role.
Deep understanding of multicultural marketing, especially in textured haircare or adjacent categories.
Proficiency in Google Workspace, Canva, Monday.com (or similar PM tools); familiarity with Klaviyo, Shopify, TikTok, and Amazon is a plus.
Highly self-motivated with a strong sense of ownership and accountability
Comfortable navigating ambiguity and adapting to evolving priorities

Nice To Haves

Experience in the textured haircare sector.

Responsibilities

Own brand strategy development and quarterly marketing calendars across digital, retail, and experiential.
Lead GTM strategy and execution for all product launches, seasonal campaigns, partnerships, and retail promotions.
Use data and insights to inform positioning, messaging, targeting, and campaign strategy.
Manage integrated 360° brand campaigns from concept through post-mortem across paid, owned, and earned media.
Oversee production of creative assets (photo, video, UGC, packaging, print) across internal and external teams.
Lead creative direction for brand and product photoshoots, including casting, location, and content usage strategy.
Partner with Paid Media, Retention, Social, and Ops teams to align on priorities, messaging, and timing.
Drive execution for influencer activations, retail marketing, partnerships, and trade shows.
Collaborate with Product, Customer Experience, and E-commerce teams to ensure brand consistency at all touch-points.
Develop retail marketing toolkits, in-store signage, and co-branded activations.
Support B2B and wholesale growth through strategic seeding, event alignment, and sell-through campaigns.
Conduct competitive research and trend analysis to refine brand positioning and campaign strategy.
Track campaign performance and KPIs across channels, delivering post-campaign reports and optimizations.
Champion brand consistency and excellence across all consumer-facing assets and activations.