Brand Manager

The Wonderful Company • Los Angeles, CA

7d • $135,000 - $140,000 • Hybrid

About The Position

Under the direction of the Sr. Director of Marketing, the Brand Manager for JUSTIN will play an integral role in developing and refining the consumer marketing strategy for JUSTIN Vineyards & Winery. This role will work cross-functionally with our creative agency and product development teams, collaborating closely on marketing plan development and implementation as well as all new packaging development for these high growth brands. The manager will work cross functionally with Retail Sales, On Premise Sales, Trade Marketing, PR & Events, Consumer Insights, Logistics, Finance, eCommerce, Hospitality and the Wonderful Agency as well as with multiple external partners and vendors. This Brand Manager role is essential to shaping the future growth and positioning of the leading luxury Cabernet brand in America - JUSTIN. They act as the connective tissue across Sales, Product Development, Consumer Insights, Creative, Finance, and external partners, ensuring that every initiative—from packaging innovation to integrated marketing campaigns—is aligned with the brands' vision and grounded in data-driven insights. This role directly influences brand equity, consumer engagement, distribution opportunities, and long-term business performance, making it a pivotal driver of growth within the organization. This position will be based at our Los Angeles, CA office. We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.

Requirements

• 5 years in brand management role or consumer marketing within CPG; adult beverage and/or wine experience a plus
• Alcohol industry experience or knowledge of the three-tier system is a plus
• Excellent project management skills
• Solid understanding of the following areas: advertising, digital/social media marketing, consumer promotions, POS marketing, PR, and syndicated data (e.g., IRI or Nielsen)
• Strong cross-functional project management skills, including leading new product development efforts
• Excellent written and oral communication and presentation skills utilizing PowerPoint and Excel
• Strong analytical skills/attention to detail required
• Self-starter with great organizational skills, ability to multi-task, and work in a fast-paced environment without much direction or supervision
• Exceptional sense of urgency, with strong aptitude for learning and problem-solving
• BA required

Nice To Haves

• MBA degree strongly preferred

Responsibilities

• Lead annual brand planning process. Set brand planning calendar, coordinate cross-functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables.
• Manage effective execution of marketing plans and campaigns.
• Develop, maintain and consistently communicate compelling brand positions and USPs. Demonstrate discipline in providing creative direction and ensure creative and programming alignment with brands' target audiences and opportunities.
• Utilize category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.
• Partner with Sales and Consumer Insights & Innovation teams to stay on top of industry activity, trends, and maintain superb knowledge of our category landscapes. Monitor state of business including distribution, brand share, promotional effectiveness, and category trends as well as relevant competitive developments. Analyze data and create strategic recommendations to leadership pertaining to new opportunities.
• Manage new product development initiatives both on the base business and innovation. Project-manage all cross-functional activities to achieve successful, on-time launches, and ensure consistent brand positioning for new item launches.
• Write creative briefs and manage the in-house creative agency's activities/projects, providing direction for all necessary marketing/creative material produced internally or externally. Ensure consistent creative execution and positioning and development of integrated campaigns
• Develop and manage marketing budget for Brand.
• Build collaborative relationships with Sales, Finance, Operations, Product Development, Hospitality and DTC teams

Benefits

• Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including: 24/7 online physician consultations virtual mental health resources life coaching engaging employee community groups cash rewards for healthy habits and fitness reimbursements library of on-demand fitness videos
• Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.
• Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses.
• Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward.
• Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace.
• Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees