Brand Manager, Workweek

Workweek•Austin, TX

13d•Hybrid

About The Position

Workweek is revolutionizing how business leaders connect, learn, and operate by integrating distinct personalities, unparalleled expertise, and a vibrant community into a one-of-a-kind professional networking platform. Our Approach: Every social platform rewards the person with the most time to post. Expertise loses to volume, and the people actually running their companies get drowned out by people describing them from the outside. Workweek is the opposite. We're the home for the practitioner creator, the operator who writes about the work while still doing it. That's why our readers trust what lands in their inbox. Today we have five networks covering healthcare, fintech, HR, marketing, and e-commerce, and more are coming. That trust is what the rest of the business runs on. On the advertising side, a marketer hands us their target account list and we show them our coverage of it before they spend a dollar, then the engagement after. On the community side, we run professional memberships where leaders get peers worth knowing, a content library worth using, and tools that make their day-to-day easier. We're five years in and just getting started. About the role: We’re looking for a creative, internet-native Brand Manager in Austin to run Workweek’s public presence. You’ll report to the VP of Marketing and own how our brand shows up across our website, email campaigns, social channels, and partner events. You understand B2B marketing, but you hate standard B2B playbooks. You bring the best tactics from consumer marketing with storytelling, community building, viral distribution, and speed to make B2B content feel fun, human, and impossible to ignore. You’ll use tools like Claude and Claude Design to draft and build fast, but your taste ensures every asset, copy deck, and campaign is something we’re proud of. Note : All Workweek employees may work remotely, all work must be done in English and availability to meet during the Central Time Zone workday is required.

Requirements

4+ Years in Marketing
B2B Knowledge + Consumer Playbook: You know how B2B buyers think and buy, but you steal the best consumer marketing tactics. You’ll build funnels while using community, culture, design, and entertaining narrative to run campaigns that actually get attention.
Social-First Mindset: You spend real time on X, LinkedIn, and short-form video. You understand how modern brands grow through individual creators rather than logo-driven corporate posts.
Strong Taste Level: You know how to prompt AI tools to speed up work, but you edit heavily so nothing reads like generic generated text.
Event Marketing Experience: Proven track record of running campaign rollouts that get people to sign up for and attend virtual or live events.
Austin-Based: Located in (or moving to) Austin, TX to work alongside the team in person.

Responsibilities

Manage workweek.com day-to-day, ensuring positioning, creator updates, and lead paths are clear so site visitors turn into inbound advertiser leads.
Plan and write product launches for new features across the Workweek Partner Platform.
Turn advertiser wins into short-form videos, case studies, and social proof points that our sales team can send to prospects.
Run the marketing campaign for our annual Upfronts—writing emails, creating social hype, and filling the room with targeted brand partners (event production and logistics are handled separately).
Create events for our advertisers that drive community and retention.
Write and launch regular email campaigns to our advertising partners to promote creators, share insights, and pull in new advertising deals.
Own daily posts, copy, and visual style for Workweek’s main social accounts, borrowing consumer social tactics to build a real audience around a B2B media brand.
Work with company leaders to shape their social posts and align team accounts with larger brand pushes.

Benefits

Competitive pay (we don't pay based on location, we assign value to the role)
Equity in Workweek
Remote operations with the ability to work in the time zone of your choice (or work IRL in our Austin, TX office)
Unlimited PTO with a minimum of 3 days/quarter used
100% health insurance coverage, 75% coverage for dependents, and $150/month towards an HSA (or $150/month health stipend if insurance not used)
120 days of parental leave to use within one year of childbirth (available 12 months after your start date and only available every 365 days)
401(k) plan with 3.5% company match
$500 one-time stipend for any home office needs used after the first 90 days
5-week sabbatical after 4 years on staff
2 volunteering days per year
1x/year in-person team retreat
$100/month book stipend