Brand Manager

Swisher•Jacksonville, FL

About The Position

For the past 162 years, Swisher has been an industry leader known for its iconic products and commitment to high quality standards. With a rich history, Swisher serves adult consumers through a diverse range of businesses, including Swisher Sweets Cigar Company, Helme Tobacco Co., Hempire, Rogue Holdings, and Drew Estate: The Rebirth of Cigars. We have a passion for people and helping them build rewarding careers. If you’re ready to create excitement and drive what’s next in the industry, we’d love to hear from you. The Brand Manager is responsible for the development and execution of marketing strategies and annual brand plans that build equity, drive profitable revenue growth and strengthen the brand’s position in the marketplace. This role manages day-to-day brand operations, innovation initiatives and marketing campaigns. This role also partners cross-functionally with sales, R&D, finance and supply chain to deliver sustainable business performance while ensuring the brand remains consumer-centric and competitive.

Requirements

Bachelor’s degree in Business Administration, Marketing, or related field
4+ years of brand marketing experience with a strong understanding of general branding concepts, including strategy, value proposition and positioning, consumer insights/market research, pricing and marketing communications and tactics
High level of understanding of brand-level P&Ls and financial reports
Proven strategic planning and creative concepting skills; demonstrated critical thinking, analytical and problem-solving capabilities
Established capabilities in leading cross-functional teams
Experience in formulating, executing and analyzing omnichannel consumer marketing campaigns
Exceptional time management and organizational skills. Ability to handle multiple projects effectively
High-level written and verbal communication skills. Strong presentation and public speaking capabilities
Enthusiastic, goal-driven attitude with the ability to follow up and follow through proactively
Excellent interpersonal skills. Ability to build relationships and work well with all levels of employees, including senior management
Proficient in MS Office (Excel, PowerPoint, Outlook & Word)
Travel: 20-30%

Nice To Haves

Master's degree in Business, Marketing or related field
Previous brand management experience and/or CPG specific work

Responsibilities

Lead all brand-level activities and strategic initiatives, including but not limited to: strategic brand planning, P&L/financial analysis, market research, consumer research, new product development, packaging initiatives, quality improvements, pricing and promotions analysis, distribution planning, advertising development, media planning and retail/shopper marketing programs
Initiate and guide the execution of brand projects from briefing to in-market execution relating to advertising, point of sale, packaging design, product innovation, partnerships and events
Translate consumer insights into strategies that strengthen brand equity and drive demand
Align with Finance to facilitate timely financials, P&L analysis, specialized reports, financial transparency, budgetary requests and revisions
Provide guidance to Marketing Operations to support agency/vendor operations, project management, marketing materials inventory management, budget administration and tradeshow planning
Partner with Supply Chain to facilitate production forecasting and manufacturing alignment
Collaborate with agency partners to create a strong brand visual identity and effective and timely execution of marketing campaigns through strategic briefing, project prioritization and sound decision-making
Partner with Business Analytics to drive regular reports on market trends, competitive analysis, brand performance, social/digital insights, KPI achievement and sales/production forecasting
Provide Sales and Trade Marketing with strategic support for distribution initiatives and create compelling sell-in materials for the sales force to convey brand strategies to distributors and retailers