Brand Manager

Career Hub•Capon Bridge, WV

13d•Remote

About The Position

Parimatch is a global #1 Crypto Sportsbook and Casino company with over 30+ years in betting and gaming industry. We create digital experiences where sports, technology, and crypto meet, focusing on fast transactions, high limits, and premium user experience. With 4,000+ professionals and operations across 15+ countries, Parimatch is a global ecosystem driven by product innovation, advanced technology and customer experience.

Requirements

2+ years of experience as a Brand Manager or in a similar digital marketing role.
Hands-on experience working with media agencies, ad networks, and direct publishers.
Strong understanding of digital marketing, display/media advertising, brand awareness, and top-of-funnel metrics.
Experience working with brand lift, SOV, search volume, impressions, CPM, and blended CAC.
Strong negotiation skills and experience with pricing, outreach, and contracting with external partners.
Ability to create clear and actionable creative briefs for banners, landing pages, and video ads.
Experience with market research and competitor monitoring tools such as Similarweb, Brand24, Semrush, BuzzSumo, or similar tools depending on the specific research needs.
Experience with analytics and reporting tools such as GA4, Google Search Console, Looker Studio, Power BI, Tableau, or similar.
Proven experience managing large marketing budgets, including budget allocation, invoice processing, and financial forecasting.
Strong analytical skills with the ability to turn data into clear conclusions and recommendations.
Strong communication, organizational, and stakeholder management skills.
Ability to work independently in a dynamic, fast-paced environment.

Responsibilities

Manage media placements in collaboration with media agencies, ad networks, and direct publishers.
Coordinate materials with contractors, track placements, deadlines, and budgets.
Develop and execute brand awareness activities across digital channels and traffic sources.
Monitor brand performance, including brand queries, search volume, reach, impressions, and campaign results.
Conduct market and competitor research to identify new advertising opportunities, placements, sponsorships, and traffic sources.
Identify and evaluate opportunities with influencers, publishers, and media platforms.
Negotiate placement terms, pricing, and contracts with agencies, publishers, influencers, and other partners.
Develop creative concepts for brand promotion and prepare clear briefs for designers.
Coordinate the production of banners, landing pages, video creatives, and other promotional materials.
Monitor campaign performance and translate data into actionable insights.
Prepare structured weekly and monthly performance reports.
Manage marketing budgets, allocate spend across channels, monitor expenses, and support financial forecasting.