Brand Manager, Melissa & Doug
About The Position
As a Brand Manager, you will be responsible for developing and managing product strategies, managing product initiatives, driving sales and revenue, and collaborating with cross-functional teams for the Melissa Doug business. Key duties include product line selection, competitive benchmarking, pricing, creation of sales tools, and analyzing data to adapt strategies. The role requires strong analytical, organizational, and communication skills, a collaborative spirit, and a passion for the entertainment and toy industries. In this role, you will report to the Senior Brand Manager.
Requirements
- Experience in CPG with increasing responsibility and a proven track record of success
- Experience analyzing consumer data translating into new product recommendations
- Experience managing new product launches and wholistic category portfolios
- Data-driven; strong knowledge of insights analytics
Nice To Haves
- Toy experience is a plus
Responsibilities
- Lead and manage innovation initiatives from ideation through launch; responsible for execution of projects including business case development, market research, pricing, forecasting and customer sell-in
- Help to manage PL including forecasting, pricing, costing and profitability analysis in order to achieve brand financial goals
- Develop and execute new product plans, including assortments, variations, channel segmentation and packaging
- Utilize consumer insights to deliver new concepts that will drive incremental growth
- Help define white space opportunities and innovative solutions to improve at the customer, category and SKU level
- Track KPIs to identify opportunities and integrate into product plans
- Help to manage cross-functional teams throughout stage gate and commercialization processes
- Present brand innovation strategies to senior leadership, based on market trends, competitor insights, and brand learnings
- Regularly perform industry trend analysis to identify and consolidate white space opportunities
- Help to manage sku rationalization process and wholistic line planning
- Participate in sales presentations and trade shows; provide best in class sales tools
Benefits
- Growth and Career Opportunities
- Flexible Work Hours
- Innovation, Collaboration and Fun
- Comprehensive Benefits
- Other fun Perks!
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
