Brand Manager, PATRON

Bacardi • Coral Gables, FL

1d • Onsite

About The Position

As a Brand Manager, you are an extension of the PATRÓN Brand Team and will play a critical role in shaping how the brand connects with consumers through world-class media planning. While you bring deep expertise in media, you will operate as a well-rounded Brand Manager with exposure across the full marketing mix, contributing to broader brand strategy and execution. You will support the development and execution of the U.S. media strategy, translating brand priorities into impactful consumer-facing activations across the full funnel. You will be responsible for delivering media excellence within the Brand’s Integrated Activity Planning (IAP), ensuring all initiatives are executed with precision and aligned to business objectives. You will be accountable for optimizing media performance, driving efficiency, and contributing to brand growth and value share. You will be based in Miami, Florida.

Requirements

• 5+ years of strong brand building experience with a consumer-first mindset, translating insights into impactful strategies and activations
• Proven ability to develop and execute integrated, 360° marketing programs across multiple touchpoints
• Strong analytical skills with ability to synthesize data (e.g., Nielsen, digital analytics) into actionable recommendations
• Solid financial acumen with experience managing A&P budgets and understanding profit drivers
• Excellent stakeholder management and cross-functional collaboration across Marketing, Commercial, and external partners
• Strong storytelling and communication skills, with the ability to influence senior stakeholders and inspire agency partners
• High level of ownership, agility, and ability to manage multiple priorities in a fast-paced environment
• Deep expertise in media strategy, planning, and execution across paid, owned, and earned channels
• Strong understanding of full-funnel media planning, channel roles, and performance optimization
• Experience managing digital ecosystem including website, SEO, and partnerships
• Hands-on experience working with media agencies, including briefing, performance management, and optimization
• Strong knowledge of marketing effectiveness, measurement frameworks, and media KPIs

Nice To Haves

• You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Responsibilities

• Create culture-shaping connections
• Support the Brand Director in developing and executing the U.S. media strategy and full-funnel connections plan, ensuring the brand shows up consistently and powerfully across all touchpoints
• Lead Masterbrand media planning and communications across Marketing, Commercial, and CP&A to ensure alignment on priorities, messaging, and execution timelines
• Oversee execution of media plans across channels including website, SEO, digital ecosystem, partnerships, and content deployment
• Manage media agency team day-to-day, ensuring high-quality delivery, innovation, and continuous optimization of media plans
• Lead bold execution in a fast-moving world
• Ensure seamless omnichannel activation across paid, owned, and earned touchpoints, delivering cohesive brand experiences from screen to shelf
• Execute U.S.-only campaigns and central portfolio media buys with excellence, ensuring alignment to commercial priorities and activity plans
• Partner cross-functionally with Customer Marketing and Commercial teams to ensure media plans translate into in-market impact and conversion
• Act like the brand owner
• Own media A&P budget, including planning, allocation, reconciliation, and PO governance, ensuring disciplined financial management
• Track, analyze, and optimize media performance through defined KPIs and M&E frameworks (execution, effectiveness, efficiency)
• Lead regular reporting cadence including weekly updates, CP&A connects, and leadership forums, providing clear performance insights and recommendations
• Develop iconic brand and growth strategies
• Translate brand strategy into integrated media architecture across the consumer journey, defining channel roles and investment priorities
• Leverage data, insights, and learnings to continuously refine media strategy and improve effectiveness

Benefits

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan
• Medical, Critical Illness, and Life Insurance
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed