Brand Manager- Farm, Ranch, Pet

MID-STATES DISTRIBUTING LLC•Fort Worth, TX

42d•Onsite

About The Position

The Brand Manager for Farm, Ranch, and Pet will lead marketing strategy and execution for a portfolio of high-impact brands serving pet owners, working farms, and ranches. The successful candidate will understand the products and consumers while also knowing how to build brand through modern retail digital marketing. Brands represented include Wildology, Country Companion, Heartland Harvest, Sidekick, Main Street Pet, and more. This role is responsible for translating category strategy into cohesive brand programs that drive sell-through at retail, support member marketing efforts, and build long-term brand equity. You will work closely with category management, merchandising, suppliers, and the internal marketing team to bring programs to life across packaging, in-store merchandising, digital content, and paid media. The ideal candidate combines meaningful professional marketing experience with hands-on category knowledge in pet food, pet care, animal nutrition, feed, animal health, farm & ranch, or a closely related consumer products category. Pet food or pet care marketing experience is strongly preferred. You understand how these consumers shop, learn, and make decisions, and you are equally comfortable with brand strategy, packaging, product launches, digital marketing, content, paid media, and retail activation. Candidates whose experience is primarily in sales, retail operations, farm management, merchandising, or category management without meaningful marketing responsibility will not meet the requirements for this position.

Requirements

5 to 7 years of professional brand marketing experience, including meaningful experience within pet food, pet care, animal nutrition, feed, animal health, farm & ranch, or a closely related consumer products category.
Candidates must demonstrate both marketing expertise and relevant category knowledge.
Pet food or pet care marketing experience is strongly preferred.
Candidates with experience developing and marketing pet food or pet care brands, including positioning, packaging, product launches, consumer education, digital marketing, and retail activation, will receive priority consideration.
Demonstrated success leading multi-channel campaigns that drive measurable retail performance.
Strong understanding of consumers in pet, animal nutrition, agricultural, and farm & ranch categories, with the ability to translate category knowledge into effective brand and marketing programs.
Excellent written and verbal communication skills, with the ability to translate complex product information into clear, useful messaging.
Proven ability to manage multiple brands and initiatives simultaneously.
Experience using Monday.com or similar project management platforms.
Hands-on experience with Shopify, email platforms, Meta Ads Manager, and GA4.
Comfort using AI tools to support research, data analysis, content development, and project execution.

Nice To Haves

Experience marketing pet food, pet care, animal nutrition, animal health, feed, or other education-driven consumer brands; private-label brand experience is a plus.
Background working closely with category managers or product development teams.
Strong analytical mindset with the ability to connect marketing activity to retail results.
Experience supporting both in-store retail programs and digital brand execution.

Responsibilities

Champion brand positioning, messaging, and tone across farm, ranch, and pet categories.
Lead annual brand planning and promotional calendars aligned to category priorities and seasonal demand.
Translate category strategy into actionable brand plans, creative briefs, and content direction.
Lead integrated campaigns supporting new products, seasonal programs, and key retail initiatives.
Manage timelines, budgets, and deliverables across packaging, digital, social, paid media, and in-store assets.
Partner with creative, digital, and web teams to develop product storytelling, educational content, and campaign assets.
Oversee packaging updates, point-of-purchase materials, and merchandising programs in coordination with category teams and vendors.
Partner with category management and member retailers to improve brand visibility and performance across 700+ store locations.
Develop educational content that supports informed purchasing decisions in animal health, feed, nutrition, and pet care categories.
Align digital campaigns and website content with in-store programs to create consistent brand experiences.
Review performance data and campaign results, identifying opportunities to improve effectiveness and ROI.
Serve as the daily bridge between marketing, category management, and merchandising.
Manage tasks, workflows, and approvals through Monday.com.
Present brand performance, campaign outcomes, and recommendations to internal stakeholders and leadership.