Brand Manager

The Wonderful Company•Los Angeles, CA

7h•$130,000 - $145,000•Hybrid

About The Position

FIJI Water is seeking an experienced Brand Manager to play a key role in developing and refining the consumer marketing strategy for FIJI Water. This individual will work cross-functionally with their creative agency and product development teams, collaborating closely on marketing plan development and implementation, as well as all new packaging development. Strong initiative and planning, project management, organization, and attention to detail are essential. The Brand Manager will collaborate with various internal departments including Retail Sales, On Premise Sales, Trade Marketing, PR & Events, Consumer Insights, Logistics, Finance, and eCommerce, as well as external partners and vendors. This position is based in the West Los Angeles, CA office and operates on a hybrid schedule with in-office requirements Monday-Wednesday and remote work options on Thursday and Friday.

Requirements

5-8 years of proven success in brand management or consumer marketing within CPG.
BA degree required.
Solid understanding of advertising, digital/social media marketing, consumer promotions, POS marketing, PR, and syndicated data (e.g., IRI or Nielsen).
Strong cross-functional project management skills, including leading new product development efforts.
Excellent written and oral communication and presentation skills.
Strong analytical skills/attention to detail.
Self-starter with great organizational skills, ability to multi-task, and work in a fast-paced environment without much direction or supervision.
Exceptional sense of urgency, with strong aptitude for learning and problem-solving.
Advanced Excel and MS PowerPoint skills required.

Nice To Haves

MBA degree strongly preferred.
Food or beverage experience a plus.

Responsibilities

Co-lead annual brand planning process, including setting the brand planning calendar, coordinating cross-functional activities, managing timelines, and ensuring timely completion of deliverables.
Manage the effective execution of marketing plans and campaigns.
Manage new product development initiatives for both base business and innovation, project-managing cross-functional activities for successful, on-time launches and ensuring consistent brand positioning.
Write creative briefs and manage the in-house creative agency's activities and projects, providing direction for all marketing/creative materials and ensuring consistent creative execution and positioning.
Develop, maintain, and communicate compelling brand positions and USPs, providing creative direction and ensuring alignment with target audiences and opportunities.
Utilize category and consumer insights to identify growth opportunities and drive innovation in product development and marketing initiatives.
Partner with Sales and Consumer Insights & Innovation teams to stay informed about industry activity, trends, and category landscapes. Monitor business performance, including distribution, brand share, promotional effectiveness, category trends, and competitive developments.
Analyze data and create strategic recommendations for leadership regarding new opportunities.
Oversee the integration of PR, digital, and social media strategies and initiatives to drive brand visibility and loyalty.
Develop and manage the marketing budget for the Brand.
Build collaborative relationships with Sales, Finance, Operations, and Product Development teams.