Brand Manager - Cold Beverages

Keurig Dr Pepper•Mississauga, ON

5d•CA$95,300 - CA$115,500•Hybrid

About The Position

At KDP, our Brand Managers are leaders who have challenger mindsets. They put the consumer at the heart of everything they do, and they lead with a General Management approach. In this role, you will define and deploy the brand vision, value proposition, and growth strategy to deliver short- and long-term business objectives. You will translate brand strategy into actionable commercial plans that drive sustained brand health and business performance. You will lead brand positioning, portfolio architecture, and consumer communications by leveraging market research, consumer insights, and category trends. You will own the creative development process across all channels to deliver compelling and effective marketing programs. You will develop and execute annual marketing plans, managing agency partners and leading integrated campaigns across paid, earned, owned, and shopper marketing touchpoints. You will drive the innovation agenda for your portfolio from insight generation and opportunity identification through concept development, commercialization, and post-launch optimization. You will leverage consumer, shopper, retailer, category, and competitive insights to identify and validate growth opportunities. You will build and lead strong relationships with external agency and strategic partners while collaborating cross-functionally with Sales, Insights, Innovation, R&D, Supply Chain, Revenue Growth Management, Regulatory, and Finance teams to successfully bring strategies and initiatives to market. You will manage the portfolio's marketing investment and P&L with accountability for delivering revenue and profit targets. You will measure the effectiveness of marketing initiatives through analytics and continuously optimize plans to maximize business results.

Requirements

Bachelor's Degree required, preferably in Marketing, Business, or a related field.
5+ years of brand marketing, brand management, or related commercial experience, preferably within CPG/FMCG or beverage categories.
Proven ability to develop and execute brand strategies grounded in consumer insights, market data, category trends, and competitive dynamics.
Strong business acumen, strategic thinking, and analytical capabilities, with a track record of driving business results.
Demonstrated ability to lead cross-functional teams, influence stakeholders, and manage agency and external partners.
Comfortable balancing strategic planning with hands-on execution in a fast-paced, dynamic environment.
Excellent communication, presentation, project management, and organizational skills.
Proficiency with Microsoft Office.

Nice To Haves

MBA considered an asset.
Experience with Nielsen or other syndicated data sources is considered an asset.

Responsibilities

Define and deploy the brand vision, value proposition, and growth strategy.
Translate brand strategy into actionable commercial plans.
Lead brand positioning, portfolio architecture, and consumer communications.
Own the creative development process across all channels.
Develop and execute annual marketing plans, managing agency partners and leading integrated campaigns.
Drive the innovation agenda for your portfolio.
Build and lead strong relationships with external agency and strategic partners.
Collaborate cross-functionally with Sales, Insights, Innovation, R&D, Supply Chain, Revenue Growth Management, Regulatory, and Finance teams.
Manage the portfolio's marketing investment and P&L.
Measure the effectiveness of marketing initiatives through analytics and continuously optimize plans.