Brand Manager

PetIQ•Eagle, ID

About The Position

We are seeking a strategic, analytical and creative Brand Manager to lead one of our high-growth brands. The ideal candidate will have a deep understanding of market trends, consumer behavior, and brand positioning. You will be responsible for delivering the P&L while building our brand's identity, awareness and equity.

Requirements

3-7 years of experience in brand management or related marketing role within CPG.
General Manager mindset, with P&L, pricing, and budgeting experience.
Outstanding strategy experience including consumer insight development, brand positioning and annual business planning
Strong analytical skills and experience with market research and syndicated data tools.
Excellent communication and presentation skills.
Creative thinker with a passion for branding and storytelling.
Proficiency in digital marketing and social media strategy.
Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Nice To Haves

Experience in pet industry is a plus.

Responsibilities

P&L Ownership: Develop and execute strategies that drive profitable growth and meet or exceed financial targets.
Brand Strategy Development: Create and implement comprehensive brand strategies that differentiate and align with overall business objectives.
Market Research: Conduct market research to identify trends, consumer preferences, and competitive landscape, utilizing insights to inform brand positioning.
Marketing Execution: Develop, execute, and analyze marketing campaigns, PR, content, ensuring alignment with brand goals and target audience.
Pricing Strategy: Design and implement pricing strategies that optimize profitability and market share.
Cross-Functional Collaboration: Work closely with product development, sales, and creative teams to ensure brand consistency and drive product launches.
Budget Management: Oversee brand marketing budget, ensuring efficient allocation of resources to maximize ROI.
Innovation: Identify and drive new product renovation and innovation opportunities that align with brand strategy and consumer needs.
Performance Tracking: Monitor and report on brand performance metrics, adjusting strategies as needed to meet objectives.
Brand Guidelines: Establish and maintain brand guidelines, ensuring all marketing materials reflect the brand’s voice and identity.
Stakeholder Engagement: Communicate brand vision and strategy to internal and external stakeholders, fostering a strong brand culture.