Brand Manager, Medicine Shoppe

McKesson•Mississauga, ON

5d•CA$86,900 - CA$115,800

About The Position

The Marketing Manager will take on a leadership role in managing and advancing The Medicine Shoppe pharmacy brands in Canada. As the steward of this brand, they will vigilantly monitor the competitive landscape, develop measurable marketing strategies, and execute strategic plans to strengthen the brand's positioning in the marketplace. The ideal candidate for this position will have a strong background in marketing, brand management, and experience leading successful marketing campaigns. The Marketing Manager must possess excellent communication, collaboration, and leadership skills, along with a proven track record of managing budgets and delivering results. This position requires strategic thinking, attention to detail, and the ability to manage multiple projects simultaneously.

Requirements

An undergraduate degree in relevant field
5-7 years+ of relevant work experience, preferably within retail and/or healthcare
2-3 years of people management experience
Knowledge of the competitive landscape in the community pharmacy space
Superior analytical skills, particularly in the areas of strategic, financial and marketing program ROI analysis
Proven track record of leveraging all forms of brand expression
Proven track record at successfully managing agency partners
Willingness to travel within Canada 1-3 times per year
Creative, yet highly methodological
Presenting and storytelling
Initiative, self-starter, and entrepreneurial
Strategic thinker
Strong people motivator
Known team player, committed to supporting the success of others
Strong attention to detail
AI optimized
Excellent communication skills in English

Responsibilities

Develop and implement comprehensive marketing campaigns and promotional strategies that align with The Medicine Shoppe objectives to drive brand awareness and sales, that encompass: Advertising campaigns and promotions, Banner sponsorships activation, Events marketing, In-store activations, Digital assets and content strategy
Manage and maintain the brand strategy, brand guidelines and positioning, ensuring consistency across all marketing materials and communications.
Develop the strategies, creative and execute omnichannel marketing strategies that integrate traditional and digital channels, including campaigns, content, and collateral to engage key consumer segments.
Lead digital marketing initiatives and content, including social media, email marketing, SEO/GEO, SEM, and online advertising to ensure online presence and consumer engagement.
Collaborate closely with cross-functional teams, such as store operations, pharmacy services, category management, customer communications and events to ensure marketing efforts are aligned with overall business objectives.
Communicate brand strategies, plans, programs. and tools to internal and external stakeholders (operations, category management or pharmacy owners), individually or in collaboration with consumer communications, including support and presentations at owner events.
Conduct market research to identify trends, customer preference/needs and competitive landscape, using insights to inform marketing strategies.
Monitor and analyse the performance of campaigns using data-driven insights to optimize strategies and achieve desired outcomes.
Manage the monthly invoicing of vendors and ensure the assigned marketing budgets are respected.
Support and manage the Sr Associate, Local Marketing to deliver individual pharmacies with tailored marketing strategies/tools that cater to their unique communities, consumer bases, needs and local market conditions.
Support and manage the Marketing Specialist to deliver national marketing strategies, programs and tools that achieve The Medicine Shoppe pharmacy’s objectives and drive brand awareness and sales.
Drive integration and optimization of AI-powered marketing strategies to enhance personalization, performance, and business growth.