BRAND MANAGER 1 - LA VICTORIA & DONA MARIA

MegaMex Foods LLC•Orange, CA

39d•Onsite

About The Position

The Brand Manager – LA VICTORIA® and DONA MARIA® helps unlock potential sources of growth through holistic brand management, disciplined P&L leadership, and impactful innovation. This role helps build brand strategy and execution across the full marketing mix while driving sustainable, profitable growth for a $63MM business delivering $21MM in gross profit. The Brand Manager will own the LA VICTORIA® and DONA MARIA® strategy and put it into action by leading cross‑functional partners to deliver the everyday business, fuel close‑in innovation, and strengthen brand equity with consumers and customers.

Requirements

BA/BS Degree required.
Five to seven years of marketing and product development or related experience, preferably with a food or beverage company in the consumer packaged goods industry
Strong working knowledge and understanding of the food industry
Ability to develop consumer insights based on financial and consumption data and research
Ability to apply leadership, strategic thought and innovation to new product development and business opportunities
Forecasting skills
Excellent analytical, problem solving and evaluation skills
Outstanding project management skills
Solid financial analysis, planning, budgeting, and costing abilities/experience
Strong leadership and interpersonal skills
Excellent verbal and written communications and oral presentation skills
Highly effective ability to collaborate, negotiate, influence, and network with a wide range of diverse groups, including senior leadership, management, external customers, vendors
Able to thrive within a multi-project, cross functional environment
Highly organized, self-starter with the ability to manage projects with limited oversight.
B.A. / Master's degree (M. B. A.) or an equivalent; and three plus years related experience and/or training; or an equivalent combination of education and experience.
Excellent written and verbal communication skills.
Basic forecasting, costing and P&L skills.
Ability to define problems, collect data, establish facts, and draw valid conclusions from a large amount of data.
Knowledge of most commonly used business systems and software applications in addition to Windows Office and how these systems relate to business processes.
Knowledge of using and reading IRI/Nielsen sales tracking tool.

Nice To Haves

MBA a plus.
Written and spoken Spanish language skills a plus.
Fluency in Spanish is a plus.

Responsibilities

Renovate LA VICTORIA® and explore DONA MARIA® portfolio expansion by delivering a cohesive, consumer‑led brand strategy spanning brand positioning, portfolio architecture, communication, innovation, and in‑market execution.
Develops the annual and multi‑year operating plan, integrating brand strategy, innovation pipeline, financial targets, and commercialization plans.
Manages the LA VICTORIA® and explore DONA MARIA® P&L, including forecasting, pricing, promotional strategy, trade spend, A&P investment, and gross margin delivery.
Monitor and analyze volume, market share, profit drivers, and competitive dynamics to inform decisions and optimize growth.
Lead close‑in innovation and renovation to fuel near‑term growth while strengthening brand equity.
Partner with R&D, Supply Chain, and Operations to bring consumer‑relevant, margin‑accretive innovation to market on time and on budget.
Drive portfolio optimization, including SKU rationalization and mix management, to improve simplicity and profitability.
Oversee development and execution of integrated marketing plans across advertising, media, digital, social, shopper marketing, and customer programs.
Lead agency partners to deliver creative that strengthens brand distinctiveness and drives performance.
Ensure flawless execution across retail channels (grocery, mass, club, dollar, and e‑commerce).
Influence without authority and lead complex initiatives through strong communication, data‑driven decision‑making, and collaboration.
Lead cross-functional team to deliver brand/product line level P&L through gross margin and recommends and executes changes and actions in order to deliver upon expectations.