Brand Manager-AFH-Tomatoes
About The Position
This Brand Manager role will have direct ownership of the Escalon and Heinz branded tomatoes portfolio in our Away From Home foodservice business. You will be responsible for developing brand strategy, managing the portfolio, driving commercialization, and leading integrated B2B communications plans to accelerate growth. If you are passionate about building brands and delivering measurable results in the foodservice space, this is the role for you. This role ensures operators and distribution partners experience our tomato brands consistently across Away From Home channels. You will also own a three-year growth plan for the portfolio, requiring intensive collaboration with internal stakeholders, including the Away From Home Tomatoes field sales team, innovation team, R&D, Finance, and external agency partners.
Requirements
- Extensive experience in marketing for a CPG company or working on agency side (advertising, consulting, media) supporting foodservice or B2B initiatives.
- Bachelor’s degree preferred.
- Demonstrated capability in marketing plan development, including situation assessment, strategy, and tactical planning.
- Strong experience in leading cross-functional teams with accountability for delivery in agreed timelines.
- Proven ability to manage multiple projects simultaneously.
- Solid experience in developing and executing marketing campaigns for B2B channels.
Responsibilities
- Apply business analytics (equity, share, volume and revenue drivers, competition) to develop insights and inform business decisions.
- Develop a strong partnership with Sales to deliver share growth.
- Deliver monthly consumption/share analysis with actionable recommendations to drive brand growth.
- Manage the overall tomato portfolio, including SKU rationalization, strategic prioritization, pack/price architecture, and updates to product catalogs.
- Nurture and evolve the equity of the Escalon brand, preserving its heritage as a premium tomato solution while driving relevance in foodservice markets.
- Develop and implement a three-year portfolio plan using operator insights and market trends.
- Partner closely with the Away From Home innovation team on format innovation to strengthen pipeline alignment with growth strategy.
- Lead commercialization of renovation and maintenance projects in partnership with R&D, Finance, and Project Management teams.
- Own B2B communication strategy and execution for Escalon across Away From Home channels and foodservice partners.
- Plan and execute the Escalon’s trade show presence at events including Pizza Expo in partnership with Sales & Culinary, building on success in prior years.
- Deliver communication-driven partnership ideas that differentiate our brands and help win new business opportunities.
- Collaborate extensively with customer marketing and agency partners to bring strategic campaigns to life.
Benefits
- Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs.
- Events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
- Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
- Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
- Employee Assistance Program, Wellbeing Programs, Family Support Programs
- 401k, Life, Accidental Death & Dismemberment, Disability
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
