Brand Manager, Melissa & Doug

Spin Master•Wilton, CT

3d•$100,000 - $120,000•Hybrid

About The Position

As the Brand Manager for Melissa & Doug, you are responsible for driving brand growth through integrated marketing campaigns and strategic partnerships. You will lead our marketing communication strategy, manage the brand budget, and oversee cross-functional project execution to bring our brand narrative to life and engage consumers globally.

Requirements

Proven track record in brand management, with demonstrated experience leading integrated marketing campaigns and launching consumer products.
Deep expertise in consumer insights, audience targeting, and translating market research into actionable brand strategies.
Strong financial acumen with experience managing marketing budgets, analyzing performance metrics, and optimizing active campaigns to meet business goals.
Experience writing agency briefs, managing creative deliverables, and partnering with external media and public relations agencies.
Demonstrated capability to lead cross-functional project teams and align multiple stakeholders on timelines and goals.
Advanced analytical skills with the ability to synthesize multiple data sources into cohesive performance stories for senior management.

Responsibilities

Lead the development and execution of integrated marketing campaigns across multiple channels, managing allocated budgets to optimize return on investment.
Direct cross-functional teams, establishing clear timelines and holding project partners accountable to ensure seamless execution.
Partner with the Creative team to define communication strategies and develop compelling, brand-aligned content.
Deliver strategic briefs to external media and public relations agencies, continuously evaluating and optimizing performance.
Consolidate complex campaign performance data to track marketing effectiveness, translating metrics into clear strategic reports for executive leadership.
Utilize consumer insights and audience targeting data to develop tailored communication strategies that build lasting brand affinity.