Brand Manager, Yankee Candle

Newell Brands•Deerfield, MA

1d•$111,200 - $152,900•Remote

About The Position

The Brand Manager, Global position on Home Fragrance will support the development and execution of global innovation and growth initiatives. The role is a critical team member responsible for ensuring collaboration, communication and strong execution of global plans across all regions and countries. The Brand Manager will manage the business with an eye towards speed and focus on increasing gross margin and overall brand profitability. They will collaborate across all key functions globally and be recognized as a key leader in driving the cross functional team and agenda. This role involves communicating regularly with regions and countries to ensure they are properly adapting the global brand strategy, positioning, architecture, innovation and marketing plans to their markets. The Brand Manager will also help refine the global brand strategy and global brand positioning in partnership with their leadership team to align with market trends and consumer insights.

Requirements

A four-year college degree, MBA preferred.
4+ years of brand management experience.
Experience diagnosing business performance using tools like ACNielsen, IRI, NPD or other systems measuring POS and shipment data
Prior experience in CPG (Consumer Products) or a Durables organization
Exposure to consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales.
Demonstrated ability to deliver results

Nice To Haves

Working in a global capacity.

Responsibilities

Help embed the global brand positioning globally by working with local countries and regions
Help lead development of the short and long term global brand strategy; Partner with countries and regions to help them adopt the global brand strategy into their market with only slight changes to fit the nuances of the market
Execute the global brand architecture in all brand communications and packaging; Partner with local countries and regions to help them shift fully into the approved global brand architecture
Be the enforcer of the global brand identity guidelines in all markets; Protect the brand’s immutable core assets and core packaging architecture ensuring all markets comply with the brand identity guidelines in forms of internal and external communication
Lead portions of innovation process globally partnering with countries and regions to ensure their needs are met and appropriate innovation is launched to grow market share worldwide
Contribute to the global annual brand planning process with input from the local brand team
Own timely development and execution of all core assets needed to support a new item launch for omni channel deployment
Be an expert at consumer understanding. Partner with consumer insights to determine the appropriate consumer research needed to support business strategies and deliver winning propositions to market.
Understand the global supply chain and procurement landscape to design best in class products to meet consumer needs and financial goals