Brand Manager - Retail

Kawartha Dairy•Kawartha Lakes, ON

2d•CA$100,000 - CA$110,000•Onsite

About The Position

If you’re passionate about understanding and serving consumers and have a curiosity to understand business and brand performance – and having fun doing it, apply to our Brand Manager opportunity in Bobcaygeon, ON.

Requirements

Post Secondary Education with preference for Commerce or Marketing focus
5+ years of brand marketing experience, preferably in QSR, with proven experience leading successful marketing and innovation strategy and execution
Innovative, entrepreneurial marketer, with keen creative eye and proven ability to develop brand aligned marketing campaigns
Strong consumer understanding and curiosity
Proven cross-functional collaborator and influencer
Natural leader with strong interpersonal skills and excellent written and verbal communicator
A resourceful self starter with a positive attitude, who is willing to roll up their sleeves to get it done

Responsibilities

Lead digital and social media strategy and execution across multiple platforms, leveraging learnings for real-time optimization and testing innovative approaches to drive growth, traffic, awareness, and engagement.
Oversee website optimization to drive increased traffic and improve user experience.
Identify and report on SMART KPIs for social and digital channels.
Work collaboratively with our Retail Team to drive retail revenue, profits, awareness, and trial.
Ensure updated and consistent creative strategy at Kawartha Dairy stores. Lead creative design for new stores including store front design, signage as well as interior creative and branding.
Monitor market trends and leverage available store level data to analyze and recommend opportunities for optimization of the consumer experience and/or product and merchandise strategies. Leverage qualitative and quantitative research as needed to understand channel dynamics, learning from the competitive environment and leveraging customer insights/behavioural sciences to optimize and enhance the retail customer experience.
Lead design, creation and production of KD retail POS.
Partnering with the Retail Team and in line with the overall KD Marketing calendar, identify and develop promotional programming throughout the year that generates consumer excitement, grows the KD consumer base and drives store traffic and retail revenue.
Work collaboratively within the KD innovation process, developing, producing and executing store-level marketing programs that drive awareness and promotion of KD flavour innovations.