Brand Manager - Performance Marketing

Pilgrim's • Greeley, CO

2d • Onsite

About The Position

Brand Manager – Performance Marketing Who We Are Pilgrim’s is evolving into a scaled, branded portfolio in prepared foods, with significant investment and leadership focus behind it. This role sits at the center of that transformation. You’ll be part of a team building brands like Just Bare and others, combining the speed and ownership of a startup environment with the resources and scale of a global food company. We are building new capabilities from the ground up, including how we approach performance marketing. For the right person, this is an opportunity to: Build, not inherit. Shape how performance marketing is done Have real ownership and impact in a high-growth part of the business Operate with both speed and scale. Entrepreneurial environment backed by meaningful investment Help define how modern marketing works within a large organization Who You Are You are a performance-driven marketer who uses data to drive decisions and business outcomes. You are comfortable digging into campaign performance, identifying what’s working and what isn’t, and pushing partners to improve results. You don’t just report on performance, you own it. You have strong judgment, are willing to challenge thinking, and can translate data into clear, actionable recommendations that drive business impact.

Requirements

• 4–7 years of experience in performance marketing, digital media, or related fields
• Strong understanding of paid media platforms (Meta, Google, TikTok, programmatic)
• Experience managing and directing agency partners, not just receiving reports
• Proven ability to identify performance issues and drive optimization
• Strong analytical skills (Excel, Google Analytics or similar tools)
• Ability to translate data into clear business actions and recommendations
• Strong communication and storytelling skills
• Can perform the functions of the job with or without a reasonable accommodation
• Must be willing and able to travel as business needs dictate

Nice To Haves

• CPG experience is a plus, not required

Responsibilities

• Own performance outcomes across paid media channels (Meta, Google, TikTok, programmatic)
• Act as the day-to-day lead with agency partners, setting direction and holding them accountable
• Analyze campaign performance and identify clear actions to improve ROI
• Challenge agency recommendations and push for stronger results
• Translate performance data into clear, actionable insights for internal stakeholders
• Contribute to decisions around audience targeting, creative effectiveness, and investment allocation
• Ensure performance marketing aligns with broader brand and commercial priorities
• Partner cross-functionally (sales, finance, insights, innovation) to support integrated plans
• Bring a performance lens into broader marketing and business decisions
• Provide input on creative effectiveness based on performance data
• Support influencer strategy, execution, and measurement
• Manage media budgets with a focus on efficiency and return
• Partner on budget tracking and forecasting

Benefits

• Vision, Medical, and Dental coverage begin after 60 days of employment
• Paid Time Off: sick leave, vacation, and 6 company observed holidays
• 401(k): company match begins after the first year of service and follows the company vesting schedule
• Base salary range of $120,000 - $145,000
• Incentive Pay: This position is eligible to participate in the Company’s annual bonus plan, the amount of bonus varies and is subject to the standard terms and conditions of the incentive program
• Career Development: Our company is dedicated to supporting professional growth by offering continuous learning opportunities and a focus on career growth through various learning and development programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed