Brand Manager - Light Duty Lubricants Strategy & Innovation (LATAM)

Valvoline Global•Lexington, KY

22d•Hybrid

About The Position

Valvoline Global Operations is seeking a Brand Manager for Light Duty Lubricants Strategy & Innovation, focusing on the LATAM region. This role acts as a liaison between regional business units and the supply chain to drive organizational growth and implement global and Americas strategies at a regional level. The Brand Manager will utilize global processes for innovation, new solutions development, and target margins to foster cross-functional collaboration. The position is based in Lexington, Kentucky, with a future global standard of four days per week in the office starting in the first half of 2027.

Requirements

Bachelor's Degree in Marketing, Business, or related field
Minimum 5-7 years of experience in brand management, product marketing, product management, or commercial strategy.
Ability to demonstrate intellectual curiosity, asking thoughtful questions and exploring emerging customer needs, market trends, technologies, and possibilities to uncover opportunities.
Analytical thinking to identify unmet needs, evaluate opportunities, and make informed product and innovation recommendations.
Understanding of the financial drivers behind product and portfolio decisions, including target margins, pricing, business cases, investment requirements, and commercial viability.
Ability to manage multiple innovation initiatives across different stages of development, balancing priorities, timelines, resources, and dependencies while maintaining focus on the regional innovation roadmap.
Demonstrates ownership and a strong bias for action, driving innovation initiatives through the New Solutions Development process and overcoming obstacles to bring new solutions to market.
Ability to build strong cross-functional partnerships across the organization, regional business teams, Supply Chain, Product, Sales, Finance, and global stakeholders to move innovation initiatives from customer need through commercialization.

Nice To Haves

MBA preferred or other relevant degrees
Bilingual in Spanish

Responsibilities

Identify regional customer unmet needs through market, enterprise, and business unit data analysis.
Drive consumer research to identify unmet needs and answer critical business questions to unlock innovation pathways.
Ideate against strategic business questions and evaluate the competitive landscape to identify portfolio gaps and claims opportunities.
Develop claims that enhance product superiority and Valvoline's competitive advantage.
Create a long-term product portfolio vision for LATAM, including a 5-year innovation roadmap for product, package, and portfolio, aligned with corporate and business unit strategies.
Maintain the innovation roadmap based on market and business unit trends and prioritize product-related projects.
Serve as the center of excellence for Valvoline Global Operations (VGO) innovation.
Follow the New Solutions Development stage gate process for all new initiatives and create gate documents for products on the innovation master plan.
Lead key initiatives globally to drive international harmonization of the Valvoline product portfolio.
Cross-connect between all Valvoline segments to deliver single solution branding and product promises for customers and consumers.
Conduct Strategic Portfolio Reviews to determine long-term strategic fit against competition and identify market opportunities for innovation refinement.
Integrate into the daily operations of the LATAM business to ensure customer and consumer needs are understood and fed back into the planning process.
Act as a key connected partner for LATAM business partners to deliver results, grow Valvoline, and support local business acceleration.