Brand Manager, Innovation GTM & Retailer Strategy-Hero
About The Position
Church and Dwight is seeking a Brand Manager, Innovation GTM & Retailer Strategy- Hero, to join our team. As Brand Manager, Go-to-Market, you'll architect and ignite the strategies that bring the Hero to life by building launches that are unapologetically bold, authentically Hero, and deeply resonant with the communities we serve. You'll own the strategic vision, craft the narratives, and rally cross-functional teams to transform ambitious ideas into brand-defining moments that ripple across every touchpoint. From initial concept through retail activation to digital conversation, you'll ensure every launch moves with velocity and lands with impact. This role lives at the crossroads of brand vision, consumer intelligence, creative firepower, and commercial execution—shaping how Hero captivates audiences across channels and wins at retail.
Requirements
- Bachelor’s Degree in related field (MBA preferred)
- 6–8+ years steering brand management or go-to-market initiatives (beauty, CPG, or lifestyle category experience highly valued)
- Beauty and culture-obsessed, always tracking the latest launches and insights.
- Strong grasp of consumer insights, cultural currents, and the digital landscape
- Track record of delivering multi-faceted launches from conception through market success
- Equally comfortable architecting high-level strategy and rolling up sleeves for tactical execution—you navigate between vision and details with ease
- Analytical precision paired with creative instinct—you appreciate a well-crafted brief and a boundary-pushing concept in equal measure
- Moves quickly, finds solutions resourcefully, collaborates generously, and operates confidently amid ambiguity
- A creator's mentality—you come with disruptive ideas and build the path forward rather than waiting for someone to draw it
Responsibilities
- Own the full go-to-market journey for hero initiatives from strategic positioning and creative direction through market retail activation as well as performance evaluation
- Collaborate with Innovation, Creative, Sales, Digital, Integrated Communications, Finance, and Legal to build and deploy plans that drive both business results and genuine brand affinity
- Transform product strategies into magnetic creative platforms and campaign stories that spark connection across diverse audiences and markets
- Synchronize cross-functional partners around launch timelines, asset delivery, and activation roadmaps to ensure cohesive execution and unified brand presence at every consumer touchpoint
- Distill consumer data, behavioral patterns, and cultural movements into sharp insights that shape strategy and fuel breakthrough thinking
- Manage marketing budgets, track ROI, and use data analysis to optimize spend and maximize business impact
- Deliver presentations that align internal stakeholders and external collaborators, generating ideas, building enthusiasm and commitment around transformative ideas
- Lead marketing initiatives for key beauty retailers, like Ulta, and partner with our DTC channel leads to a disruptive approach to our online presence.
Benefits
- medical
- dental
- vision
- basic life insurance
- paid vacation and sick time
- Paid Parental Leave
- paid holidays
- floating holidays
- vacation days
- 401k retirement plan (with company match and profit-sharing)
- Discounted Employee Stock Purchase Plan
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
