Brand Manager, Games Marketing

PlayStation Global•San Mateo, CA

3d•$165,100 - $247,700•Hybrid

About The Position

Sony Interactive Entertainment (SIE) is seeking a Brand Manager to join our Global Games Marketing team. This role will focus on supporting exclusive games developed by PlayStation Studios. The Brand Manager will report to the Senior Staff Manager, Global Brand Marketing and collaborate with global marketers and development studios to create brand and go-to-market strategies for high-profile game titles. The position is based in San Mateo, CA or Los Angeles, CA, with West Coast remote considered.

Requirements

Deep understanding of and experience working on AAA Games, platform experience a plus.
Demonstrated record of success in developing high impact global consumer strategies, mass market marketing campaigns, brand marketing, and direct to consumer performance-based marketing, for a portfolio of games/services.
Must have broad experience and understanding of all facets of the marketing discipline including consumer insights, product positioning, consumer promotions, online innovation and creative development.
Ability of influencing and engaging external and internal stakeholders in a franchise brand vision.

Nice To Haves

Extensive knowledge of and a passion for video games is a huge plus.

Responsibilities

Define global brand and product strategy, including positioning, unique selling points, and go-to-market approach based on strategic target audiences, market, and player insights.
Partner with global cross-functional teams, responsible for pulling together holistic global business results for their portfolio.
Accountable for the success of the global marketing campaigns.
Ensure consistent representation of brands’ global activations while overseeing tactical execution on global campaigns.
Manage internal creative teams and external agencies to deliver key marketing and creative assets and programs while ensuring alignment across multiple stakeholders.
Partner with development studio based in Los Angeles to develop product marketing strategy for game titles, including determining appropriate target audiences, business models (financial models and/or monetization strategies), launch timing, and product/service feature sets.
Ensure consumer insights are provided during the development of games through world-class qualitative and quantitative research.
Financial responsibility for marketing strategies, initiatives and advertising related efforts for specific game franchise.
Manage global marketing budget for the title.