Brand Manager, DTC & Hospitality

JUSTIN Vineyards & Winery • Los Angeles, CA

19h • Hybrid

About The Position

Under the direction of the Sr. Director of Marketing, the Brand Manager, DTC & Hospitality plays a key role in developing and refining the consumer marketing strategy for the DTC channels across JUSTIN Vineyards & Winery, Landmark Vineyards, and Lewis Cellars. This role partners cross-functionally with ecommerce, wine club, hospitality, agency, PR, and brand teams to support marketing planning, content creation, and packaging development. This position can be based in our Los Angeles or Paso Robles offices. The role follows a hybrid schedule (in-office Monday-Wednesday, with the option to work remotely Thursday-Friday) and requires up to 25% travel to our tasting room properties in Paso Robles, Sonoma, and Napa, as well as the Los Angeles corporate office.

Requirements

• 5+ years of experience in DTC, brand management, or consumer marketing; wine or beverage alcohol experience preferred
• 3+ years of experience working with direct-to-consumer channel preferred
• Strategic thinking, ability to lead annual planning to implementation and ongoing optimization
• Excellent communication skills and cross-functional project management
• Solid understanding of digital advertising, social media marketing and consumer promotions
• Strong analytical skills/attention to detail required
• Self-starter with great organizational skills, ability to multi-task, and work in a fast-paced environment without much direction or supervision
• Exceptional sense of urgency, with strong aptitude for learning and problem-solving
• Demonstrated ability to lead creative strategy and content development across digital, experiential, and on-property touchpoints
• Demonstrated ability to manage and develop team members, including remote or distributed teams preferred
• Advanced Excel and MS PowerPoint skills required
• BA in marketing or related field required

Nice To Haves

• wine or beverage alcohol experience preferred
• Demonstrated ability to manage and develop team members, including remote or distributed teams preferred

Responsibilities

• Partner with ecommerce, wine club, and hospitality teams to develop annual DTC brand plans, translating goals into channel strategies, priorities, and campaigns that drive sales and growth
• Collaborate with Hospitality to concept on-property events and experiences, leading development of supporting marketing, messaging, and creative assets
• Lead planning and execution of the annual content calendar across email, social, web, and wine club; direct photoshoots and create content as needed
• Oversee brand content across digital and on-property channels (social, email, web, paid media, SEO, blog), ensuring consistent storytelling and brand voice
• Manage content calendars, production timelines, and internal/external creative partners to deliver high-quality campaigns
• Review and provide input on DTC agency briefs (email, social, search, direct mail, blog) to ensure consistency across all consumer touchpoints
• Partner with social teams to define platform strategy and develop creative, including video; support hands-on content creation as needed
• Manage influencer and creator programs, including sourcing, briefing, content development, and amplification
• Partner with DTC and product teams on new product launches, supporting rollout strategy and developing marketing briefs
• Manage third-party review platforms (Yelp, Google, TripAdvisor), including content, paid media, and optimization
• Lead creation of on-site collateral across tasting room properties, ensuring materials are on-brand and enhance the guest experience
• Partner with DTC operations on packaging and merchandise development, ensuring brand consistency

Benefits

• Access to top-notch medical coverage comprehensive vision and dental plans
• 401k with match eligibility
• 24/7 online physician consultations
• virtual mental health resources
• life coaching
• engaging employee community groups
• cash rewards for healthy habits and fitness reimbursements
• library of on-demand fitness videos
• clear paths for career progression and internal mobility
• dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses
• company-wide mentorship program
• Continuous Improvement Training
• Wonderful Giving program
• Wonderful Neighbor program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level